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Sponsorship & Brands

Target groups change, values shift, expectations rise. Today, brands must take a stand. Sponsorship has long been more than just a logo on a jersey: it's about storytelling, impact, and genuine experiences. Which strategies create lasting loyalty and genuine closeness to communities?
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Sponsorship & Brands
Marketing & Communication
Commercialization
Stage X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr
Milwaukee Bucks
Lastname with T
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Fashion
Economy & Society
Stage X1

The Intersection of Sport, Lifestyle, and Culture: Forge Deeper Customer Bonds

Matthew Glynn
Zalando
Lastname with G
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the Arena to the Asphalt: Sport as a Growth Driver for Automotive Brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Sponsorship & Brands
Economy & Society
Stage X3

Women’s Sports Are Not a Trend – How Brands Convey Values Through Gymnastics

Xenia Raad
Ferrero
Lastname with R
Darja Varfolomeev
Rhythmic Gymnastics
Lastname with V
Boris Röder
Ursapharm
Lastname with R
Thorsten Weiß
Deutscher Turner-Bund
Lastname with W
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Sponsorship & Brands
Stage Z

Touchdown, Homerun, Dream Goal: The Success Strategy of the Love Brand Strauss

Henning Strauss
Strauss
Lastname with S
Stage Z
German
false
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