Touchdown, Homerun, Dream Goal: The Success Strategy of the Lovebrand Strauss

From Blue to Cool: The Strauss Work Pants Are Now a Cult Classic. Brothers Henning and Steffen Strauss have reinvented the wheel – infusing the product and brand with emotions from the world of sports. Brand manager Henning explains on the SPOBIS stage how collaborations with the MLB, NFL, and FC Liverpool have shaped the success of the brand within a solid business model.

Language: German

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