Side Events

Pre-Opener

February 3 2026, 5 p.m. - 11 p.m.

25hours Hotel Hafencity

The SPOBIS Conference will kick off in a special setting at the 25hours Hotel Hamburg HafenCity. In a relaxed yet stylish atmosphere, invited guests will come together for exclusive networking and enjoy finger food and drinks. Participation in this opening event is by invitation only. As a SPOBIS Club member, you are guaranteed participation in the pre-opener, along with many other benefits. The best part? It's not too late!

At Broski x SPOBIS

February 4 2026, 7 p.m.

Stage Z

After the fantastic feedback last year, we are delighted that host GamerBrother is returning to the Congress Centre Hamburg (CCH).

If you would like to explore more than 2,000 original jerseys beforehand, we have good news for you: your At Broski ticket gives you access to the "Vintage Fussball Börse". Admission for this is possible from 4 p.m. onwards.

Visitors to the At Broski Show do not have access to the SPOBIS Conference.

Show guests:
Claus Costa, Sporting Director, Hamburger SV
Keke Topp, Player, SV Werder Bremen
Marcell Jansen, Executive & Former Professional
Florian Plettenberg, Reporter Sky

Vintage Fussball Börse

February 4 2026, 4 p.m. - 9 p.m.

Foyer 3+H

In 2026, the "Vintage Fussball Börse" will be part of the SPOBIS Conference for the first time. With over 2,000 guaranteed original vintage jerseys on sale , it captures the current zeitgeist in which football, fashion and pop culture are closely intertwined.

Important: The single ticket for the "Vintage Fussball Börse" does not grant access to the At-Broski-Show or the SPOBIS Conference.

Get-Together

February 4, 2026, from 5 p.m.

Expo Area

The sports business industry knows and loves our get-together—it's absolutely legendary and one of the highlights of the first evening of the SPOBIS Conference every year. Round off the first day of the conference with cozy networking, good music, and a relaxed atmosphere, and take advantage of this perfect opportunity to make new contacts and deepen existing ones. Many a long-term partnership has begun here.

SPOBIS 100

February 5, 2026, 5 p.m. - 11 p.m.

Fairmont Hotel Vier Jahreszeiten

On the second evening of the SPOBIS Conference, the international elite of the sports business will gather at the Fairmont Hotel for a very special, exclusive evening. In an extraordinary atmosphere, invited guests can expect first-class food, selected drinks, and networking at the highest level. Participation is by invitation only.

Morning Run

February 5, 2026, 7.15 a.m. - 8.30 a.m.

Germania Ruderclub

Start the second day of the conference feeling refreshed. We'll meet up for a relaxed run around the Alster during the morning run. Just come along—no registration.

Club Warm-up

February 4, 2026, 4.30 p.m. - 5.30 p.m.

SPOBIS Club Lounge

The exclusive warm-up before the big get-together. Enjoy wine and beer while chatting with other SPOBIS Club members, deepening existing contacts and getting in the mood for the evening together.
Access only for SPOBIS Club members.

Elevator Pitch

February 5, 2026, 10 a.m. - 3 p.m.

Room Y

The Elevator Pitch gives selected companies from the sports business the opportunity to present their own ideas, concepts, and services—with the chance to secure a deal. Participation is exclusively for SPOBIS Club members.

Meetups

February 4-5, 2026

CCH

The meetups offer topic-specific roundtables with proven experts. In small groups, key issues in the sports business are discussed, relevant insights are shared, and different perspectives are brought together. The sessions promote open exchange.
‍Just show up, no prior registration is necessary!

Wine Tastings

February 4, 2026, from 3 p.m - 4.30 p.m.

CCH - Wine Bar

Max. 20 pax. Just drop by. First come, first served.Time for great conversations in a relaxed atmosphere – featuring selected wines from the Koegler Winery, Eltville.

Day #2 Warm-Up

5 February, 11:00 a.m. to 12:30 p.m.

Jung von Matt SPORTS Office (Glashüttenstraße 38, 20357 Hamburg)

Creativity in sport has been part of the game for a long time. And increasingly, it's a real game changer. The world's leading creative festival, Cannes Lions, Weischer and Jung von Matt SPORTS are joining forces to host a get-together. Over snacks and drinks, we will take a look at outstanding creative cases, including adidas in basketball. In addition, the colleagues from Cannes will present the new ‘LIONS Sport’ format, which will be launched for the first time in the 2026 World Cup year.

For anyone interested with a SPOBIS ticket: feel free to drop by! The JvM SPORTS office is within walking distance (5-10 minutes) of the conference and exhibition halls.

And even without a SPOBIS ticket, you can still be there live. Simply click on the button and request your free ticket.

SIDE EVENTS