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SPOBIS Conference
3 - 4 Feb 2027 | Congress Center Hamburg, Germany
SPEAKERS 2026
Highlights
Dr. Christiane Schenderlein
State Minister for Sport and Volunteering
Federal Republic of Germany
Bernd Neuendorf
President
DFB
Jan-Christian Dreesen
Chief Executive Officer
FC Bayern Munich
Bjørn Gulden
CEO
Adidas
Tammy Murphy
Chair of the NY/NJ Host Committee
FIFA World Cup 2026
Carsten Cramer
CEO
Borussia Dortmund
Arthur Hoeld
CEO
Puma
Marina Storti
CEO
WTA Ventures
Guy-Laurent Epstein
Marketing Director
UEFA
Arnaud Hanset
Local Premium Brands Director Europe
AB InBev
Emily Heath
Global Brand Director
Rexona/Sure, Unilever
Marc Lenz
Managing Director
DFL
Dr. Holger Blask
Secretary General, DFB e.V.
Chairman of the Management Board, DFB GmbH & Co. KG
Christine Strobl
Program Director
ARD
Steffen Merkel
Managing Director
DFL
Henning Strauss
CEO and Brand Head
Strauss
Axel Hellmann
Spokesperson for the Board
Eintracht Frankfurt
Christian Seifert
Founder and Shareholder I Supervisory Board
Dyn I Stiftung Deutsche Sporthilfe
Robert Müller von Vultejus
Chief Growth Officer
SPORTFIVE
Kara Nortman
Managing Partner & Founder
Monarch Collective & Angel City FC
Philip D. Murphy
Gouverneur
New Jersey
Otto Fricke
Chairman of the Board
DOSB
Paul Barber
Chief Executive & Deputy Chairman
Brighton & Hove Albion FC
Kay Cossington
Head of Global Women’s Football I CEO
Sixth Street I Bay Collective
David Lehanski
EVP Business Development & Innovation
National Hockey League
Sami Khedira
World Champion
TV Expert
Alexander Wehrle
Chairman of the Board
VfB Stuttgart
Verena Pausder
Entrepreneur, Investor & Co-Founder
FC Viktoria Berlin Women
Johann Plenge
Managing Director
RB Leipzig
Andy Grote
Senator for the Interior and Sport
Free and Hanseatic City of Hamburg
Johannes B. Kerner
Host
Showmaster & Football Commentator
Kelsey Brockway
Director Global Partnerships
LA Lakers
Brandi Chastain
Co-Founder
Bay FC
Pablo Longoria
President
Olympique Marseille
Shivs Thevarr
Vice President Global Partnership Sales
Milwaukee Bucks
Markus Krösche
Sports Director
Eintracht Frankfurt
Aydan Özoğuz
Chairperson of the Committee for Sport and Volunteerism
German Bundestag (SPD)
Oliver Bierhoff
Chairman & Co-Founder
FINVIA Sports
Kevin Kühnert
Former SPD Secretary General & Host
Missverstehen Sie mich richtig
Merle A. Meier-Holsten
Managing Director Marketing Private Bank
Deutsche Bank
Maikel Oettle
Chief Commercial Officer
AC Mailand
Valerio Gori
Chief Marketing Officer
Atlético Madrid
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Clubs | Leagues | Associations
Bernd Neuendorf
President
DFB
Jan-Christian Dreesen
Chief Executive Officer
FC Bayern Munich
Marina Storti
CEO
WTA Ventures
Carsten Cramer
CEO
Borussia Dortmund
Marc Lenz
Managing Director
DFL
Andreea Koenig
Vice-President
Ligue Féminine de Football Professionnel
Steffen Merkel
Managing Director
DFL
Sami Khedira
World Champion
TV Expert
Guy-Laurent Epstein
Marketing Director
UEFA
Axel Hellmann
Spokesperson for the Board
Eintracht Frankfurt
Otto Fricke
Chairman of the Board
DOSB
Maren Schirmer
Member of the Board of Directors
Lille OSC
Paul Barber
Chief Executive & Deputy Chairman
Brighton & Hove Albion FC
David Lehanski
EVP Business Development & Innovation
National Hockey League
Dr. Holger Blask
Secretary General, DFB e.V.
Chairman of the Management Board, DFB GmbH & Co. KG
Alexander Wehrle
Chairman of the Board
VfB Stuttgart
Frank Bohmann
CEO
Handball-Bundesliga
Johann Plenge
Managing Director
RB Leipzig
Francesco Calvo
President of Business Operations
Aston Villa FC
Brandi Chastain
Co-Founder
Bay FC
Valerio Gori
Chief Marketing Officer
Atlético Madrid
Stefan Stegemann
CEO
Borussia Mönchengladbach
Daniela Bauer
Managing Director
SK Rapid
Pablo Longoria
President
Olympique Marseille
Jeff Berding
President & Co-Chief Executive Officer
FC Cincinnati
Shivs Thevarr
Vice President Global Partnership Sales
Milwaukee Bucks
Oliver Leki
Chief Financial Officer, Organization & Marketing
SC Freiburg
Jon Ridgeon
CEO
World Athletics
Maikel Oettle
Chief Commercial Officer
AC Mailand
Klaus Filbry
Chairman of the Management Board
SV Werder Bremen
Markus Krösche
Sports Director
Eintracht Frankfurt
Leonardo Giammarioli
Chief Marketing and Commercial Officer
SSC Napoli
Stuart Ramsey
Chief Commercial Officer
Professional Triathletes Organisation
Oke Göttlich
President
FC St. Pauli
Andreas Rettig
Sports Director
DFB
Isabella Thun
Non-Operative Member of the Board
Hellas Verona FC
Bastian Zuber
Managing Director
DFL Digital Sports
Andy Fletcher
Vice President of Technology & Digital Products
Liverpool FC
Kelsey Brockway
Director Global Partnerships
LA Lakers
Mark Schober
CEO
German Handball Federation
Jara Cisneros
Digital Director
Sevilla FC
Marco Castellaneta
Marketing Director
Juventus Football Club
Omer Atesmen
CEO
The Snow League
Dr. Jan Kleiner
Director of Football Regulatory
FIFA
Matthias Tillmann
Chairman of the Board
FC Schalke 04
Rob Mitchell
Vice President Commercial
Premier Padel
Peter Görlich
Managing Director
Hertha BSC
Jochen Röttgermann
Chief Marketing and Sales Officer
1. FSV Mainz 05
Sonya Kondratenko
Marketing Director
FC Athens Kallithea
Michael Meeske
Managing Director
VfL Wolfsburg
Alexander Jobst
Chairman of the Board
Fortuna Düsseldorf
Stefan Mennerich
Director of Media, FC Bayern Munich
Chairman of the Executive Board, FCB Digital & Media Lab
Dr. Alfons Hölzl
President
Deutscher Turner-Bund
Henning Bindzus
Managing Director
Hannover 96
David Fischer
CEO
Icon League
Andreas Luthe
Chairman of the Board
VfL Bochum
Marika Bernhard
Head of Sustainability
DFL
Matt Roberts
Director of Insight
Aston Martin Aramco Formula One Team
Timm Jäger
CEO Eintracht Tech
Eintracht Frankfurt
Pia Greiten
President
Athleten Deutschland e.V.
Arnd Hovemann
Member of the Board
Fortuna Düsseldorf
Benedikt Scholz
Director Partnerships
Borussia Dortmund
Berkay Demirci
eFootballer
FC St. Pauli
Peter Dennis
Senior Licensing and Sponsorship Manager
UEFA
Brandon Wüschem
eFootballer
Hamburger SV
Dr. Jan Pommer
Chairman of the Board
Deutscher Schwimm-Verband
Dr. Robin Steden
Legal Counsel & Head of Investor Relations
Borussia Dortmund
Felix Rentschler
Head of Virtual Bundesliga
DFL
Florian Wittmann
Director of Strategy & Development
DFB
Frank Leibmann
Executive Management Digital & Data
DAIKIN Handball-Bundesliga
Léa Krüger
Vice President
Athleten Deutschland e. V.
Niko Kappel
Shot Putter & Paralympic Champion
VfB Stuttgart
Marc Siekmann
Diretor Communications
FC Schalke 04
Markus Rejek
Strategic Advisor
Formerly TSV 1860 München, Arminia Bielefeld, 1. FC Köln
Markus Valier
Founder & CEO
Ultimate Hockey
Martin Drust
Head of Brand & Authorized
FC St. Pauli
Paul Strafford
Director of Media Technology
Liverpool FC
Matthias Mühlen
Member of the Executive Board & Sustainability Director
VfL Bochum
Veronica Sass
Direktorin Legal & Compliance
FC Bayern München
Nico Briskorn
Director Corporate Social Responsibility
VfL Wolfsburg
Dr. Ben Weinberg
Senior Manager & Lead Club Sustainability
DFL
Victor Guevara
VP Competitions and Services to Clubs
Leagues Cup
Özkan Bal
Director Legal
Eintracht Frankfurt
Lars Prüßmeier
Head of Portals
DFB
Merlin Klüver
Digital & Fan Experience Manager
1. FC Köln
Sebastian Blum
Product Owner
DFB
Andrew Ryan
Managing Director
FIBA Media
Annika Hartmann
Sustainability Manager
Holstein Kiel
Axel Schulz
German Boxing Legend
Former Boxer
Christian Clemens
Former Professional Soccer Player
Icon League
Darja Varfolomeev
Olympic Champion
Rhythmic Gymnastics
Dr. Kostja von Keitz
stellv. Vorsitzender
DFB Federal Court
Emanuel Odiase
Heavyweight Boxer
Athlete
Emily Bessoir
National Basketball Player
DBB
Fabian Veit
Head of International Business Development
TSG Hoffenheim
Florian Demnitz
Energy Manager
Borussia Dortmund
Hannes Glässer
Head of Digital, CX & Data Analytics
RB Leipzig
Ingo Klein
Deputy Head of Corporate Responsibility
Borussia Dortmund
Jan-Luca Lossau
Marketing Coordinator Women’s Football
SV Werder Bremen
Jannik Kirchner
Managing Director
DNA Athletics
Sponsors | Industry
Bjørn Gulden
CEO
Adidas
Arnaud Hanset
Local Premium Brands Director Europe
AB InBev
Arthur Hoeld
CEO
Puma
Emily Heath
Global Brand Director
Rexona/Sure, Unilever
Kara Nortman
Managing Partner & Founder
Monarch Collective & Angel City FC
Henning Strauss
CEO and Brand Head
Strauss
Justin Gupta
Head of Broadcast & Video Ads
Google
Lars Lamade
Head of Global Sponsrship
SAP
Dominik Beier
CCO
Bitpanda
Kay Cossington
Head of Global Women’s Football I CEO
Sixth Street I Bay Collective
Tobias Ragge
CEO
HRS Group
Tanja Roth
Head of Branded Entertainment & Brand Partnerships
Mercedes-Benz
Merle A. Meier-Holsten
Managing Director Marketing Private Bank
Deutsche Bank
Volker Greiner
Vice President North and Central Europe
Emirates
Tobias Freundlieb
Head of Brand Experience
Sixt
Achim Ittner
Vice President Sports
SAP
Michael Manske
Chief Brand, Marketing & Communications Officer
Polestar
Verena Pausder
Entrepreneur, Investor & Co-Founder
FC Viktoria Berlin Women
Thomas Wehner
Global Head of Adidas Gaming
Adidas
Avi Samtani
Managing Director EU Sports
Amazon
Manuel Köppl
Head of International Brand
HAIX
David Kuczek
General Partner
HV Capital
Ram Parimi
General Partner
Clara Vista Investment Partners
Xenia Raad
Institutional Affairs & Corporate Communications
Ferrero
Matthew Glynn
Head of Strategy & GTM
Zalando
Rolf Lange
Head of Corporate Communications/Public Affairs
EDEKA
Céline Del Genes
Global Chief Customer Officer
DECATHLON
Roman Franke
Director Marketing
Citroën Germany
Dr. Sebastian Schulte
CEO
Deutz AG
Aitor Jiménez Villar
Chief Strategy & Innovation and New Business Officer
Baskonia Alavés Group
Gerd Voss
Head of Sports Communications
Volkswagen
Bruno Kollhorst
Head of Cooperation and Event Marketing
Techniker Krankenkasse
Rainer Fischer
Head of Sport Marketing
REWE
Sara Funk
Partnership Managerin Sport
HAIX
Marco Krebs-Morgenroth
Project Management for Cooperation and Event
Techniker Krankenkasse
Andreas Narozny
Senior PR/Marketing Manager, RWE Group Communications & Public Affairs
RWE
Boris Röder
Head of Corporate Communications
Ursapharm
Carsten Wohlrath
Chief Product Owner SAP Event Ticketing
SAP
Charlie Lambropoulos
General Partner
Clara Vista Investment Partners
Christian Weinberger
CEO
Zazou Studio
Fabio Jetses
Team Lead Sponsoring & Cooperations
XLETIX
Jan Dreisbach
Director
Two Circles
Julian Gooßes
Teamlead Brand Communication & Global Brand Management
Wilo
Julio Carandini
Director Channel Marketing EMEA
Under Armour
Maren Huth
Vice President Global Brand Strategy & Experience
BRITA GROUP
Maximilian Finke
Head of Marketing
Atlas
Nils Trott
Senior Brand Manager AXE Deos & Sports Marketing Lead Personal Care Germany
UNILEVER
Oliver Hicks
Senior Manager Global Sponsorships
Just Eat Takeaway
Sebastian Rohloff
Chief Growth Officer
HUDDLE.sport
Torge Cordes
Sales Manager
WallDecaux
Agency | Service Provider
Robert Müller von Vultejus
Chief Growth Officer
SPORTFIVE
Jens Brämer
CEO
CTS Eventim Sports
Marco Sautner
Managing Director
Infront Germany
Oliver Bierhoff
Chairman & Co-Founder
FINVIA Sports
Thomas Riedel
CEO
Riedel Group
Christian Holzer
Managing Director
Sportec Solutions
Christian Toetzke
Founder & CEO
Hyrox
Jörg von Appen
Lawyer & Partner
BluePort Legal
Julia Möhn
Managing Director
Fußball kann mehr
Marc Kosicke
Managing Director
projectFIVE
Richard Motzkin
EVP & Managing Executive, Global Soccer
Wasserman
Dr. Andreas Jens
Lawyer & Partner
BluePort Legal
Iris Cordoba Mondejar
Co-Founder & Managing Director
Global Sports Innovation Center
Christian Kothe
Member of the Management Board
SPORTFIVE
Caroline McGuckian
CEO
Meshh
Moritz Fürste
Co-Founder & CMO
Hyrox
Robert Zitzmann
Managing Director
Jung von Matt SPORTS
Stefan Schuster
Supervisory Board
Sportec Solutions
Dominic Czaja
Founder & CEO
DOJO
Kai Rippe
Senior Vice President Growth
SPORTFIVE
Lorenz Beringer
Founder & CEO
Lobeco
Dr. André Soldner
Lawyer
BluePort Legal
Dennis Flügge
Founder & CEO
14Ballers
Christoph Palzer
Lawyer
BluePort Legal
Daniela Kroher
Head of Filmproduction
Hertz6
Daniele Boccucci
Director
The Football Forum
Dr. Dirk Rogowski
Managing Director
LIBERO football finance AG
Felix Frey
Deputy CEO & Marketing Director
Rummenigge Sport Marketing
Florian Fischer
CEO
Hertz6
Fredi Bobic
Advisory Board
LIBERO football finance AG
Jens Natelberg
Platform Business Growth Lead DACH
Stripe
Jürgen Alker
Strategic Advisor
Companion-M, CMG Nexus & SoccerBible
Moritz Bartling
Founder & CEO
Teamnext
Nils Unterharnscheidt
Co-Founder
Societas
Oliver Frankenbach
Independent Consultant
Former CFO of Eintracht Frankfurt
Prof. Dr. Rainer Tarek Cherkeh
Lawyer & Lecturer
Friedrich Schiller University Jena, Carl von Ossietzky University Oldenburg, Ostfalia University
Richard Werner
Account Director
Rummenigge Sport Marketing
Tom Janicot
Senior Vice President Product Strategy
Sportec Solutions
Stefan Ludwig
Partner & Head of Sports Business Group
Deloitte
Sven Piel
Lawyer & Partner
BluePort Legal
David Klemperer
Director Sports & Special Events
PRG
Kai Arne Krutzke
Vice President Data Products, Dev & IT
Sportec Solutions AG
Alexander Schwan
Senior Director Brand Activation
SPORTFIVE
Benedikt Alt
Management Consultant & Director
Value for Good
Carsten Voßkühler
Sales Manager Live Sport Solutions
Riedel
Christoph Nestelberger
Group Commercial Director Germany
Bitpanda
Christopher Brüggemann
Senior Sales Manager
Adsquare
Dirk Weipert
CFO
Hyrox
Fabian Ziemer
Vice President Brand Activation
SPORTFIVE
Florian Winter
Managing Director
Ringside Zone
Franziska Schewe
Head of Sales Active Lifestyle DACH
Infront
Giuseppe Lumia
Strategic Lead & Entertainment
Unzer
Hauke Albers
Director Hospitality & Sponsoring Solutions
SPORTFIVE
Holger Enßlin
Sports and Media Executive
Commercial Sports Media
Johanna Mühlbeyer
Managing Director
Johanna Mühlbeyer Coaching
Jonas Boldt
Co-Founder
POWWOW Sports & Former Bundesliga Manager
Jonathan Kuban
Business Development Manager
SkillCorner
Julien Wegener
Sales Manager
snec
Mario Lucan
Vice President Hospitality & Sponsoring Solutions
SPORTIVE
Markus Garscha
Director Technology & Systems (Vieww)
Sportec Solutions
Max Sorst
Senior Director Substainability
SPORTFIVE
Maximilian Madeja
Managing Partner
SLC Management
Michael Fritz
Co-Founder & Managing
Broadaly
Michael Rap
Sales Manager
Pleo
Niko Backspin
Content Creator & Chief Cultural Officer & Managing Partner
Serviceplan Culture
Pascal Beij
CCO
UNZER
Samir Kizaoui
Senior Director Premium Partnerships Creator Leagues
Sportfive
Tanja Spill
Head of Marketing & Event Managerin Marketing
GID-Projects
Thomas Joos
Vice President HUB BVB
SPORTFIVE
Till Dietrich
Head of Sales - Enterprise DACH
Stripe
Till Moser
Lawyer
BluePort Legal
Tobias Jung
Founder
Peaksphere
Tommy Kempert-Gmür
Managing Director
DRAVT
Ulf Loetschert
CEO & Co-Founder
LoyJoy
Media
Christian Seifert
Founder and Shareholder I Supervisory Board
Dyn I Stiftung Deutsche Sporthilfe
Patrick Fischer
CEO
OneFootball
Christine Strobl
Program Director
ARD
Johannes B. Kerner
Host
Showmaster & Football Commentator
Gernot Bauer
VP Sports
ProSiebenSat.1
Felix Kroos
Football Expert & Podcaster
Einfach mal Luppen
Axel Balkausky
Sports Coordinator
ARD
Christina Rann
Host
TV Presenter & Football Commentator
Conan Furlong
Host
TV-Presenter & TikTok Creator
Raphael Honigstein
Host
TV-Expert & Author
Anna Maria Baccaro
Host
TV Presenter & Journalist
Cosma von Haacke
Host
Speaker for Business & Sports
Matt Beadle
Host
TV-Presenter & Podcaster
Andre Tzschaschel
Chief Operating Officer
kicker sportsworld GmbH
Andreas Heyden
CEO
Dyn Media
Charly Classen
Executive Vice President, Sports & Customer Operations, Member of the Management Board
Sky Deutschland
Dr. Henning Stiegenroth
Senior Vice President Content & Sponsoring
German Telekom
Hagen Boßdorf
Host
Journalist
Hannah Nitsche
Host & Editor
Dyn
Hans Gabbe
Senior Vice President Sports Rights & Commercialization
Sky
Henning Feindt
Editor-in-Chief of Sports for the BILD and WELT Group
Axel Springer
Konni Winkler
Host
Journalist
Lorena Happe
Senior Manager Distribution & Partnerships
Dyn
Manu Thiele
Sports Reporter
Web Video Producer
Matthias Killing
Commentator & Member of the Ran Editorial Team
ProSiebenSat.1
Maurits Schön
Chief Operating Officer
OneFootball
Meira Werner
Streamer, Content Creator and Host
Eintracht Spandau
Sebastian Messerschmidt
Host
Sports Commentator
Taygun Karakas
Director Media Sales
kicker
Torben Kessler
Head of Marketing WOW
Sky Deutschland
Politics I Society
Dr. Christiane Schenderlein
State Minister for Sport and Volunteering
Federal Republic of Germany
Karsten Petry
Board Member for Marketing, Sales, and Events
Stiftung Deutsche Sporthilfe
Tammy Murphy
Chair of the NY/NJ Host Committee
FIFA World Cup 2026
Aydan Özoğuz
Chairperson of the Committee for Sport and Volunteerism
German Bundestag (SPD)
Andy Grote
Senator for the Interior and Sport
Free and Hanseatic City of Hamburg
Philip D. Murphy
Gouverneur
New Jersey
Franziska Fey
Chairman of the Board
DFL Stiftung
Prof. Dr. Peter W. Heermann
Chair of Civil Law, Commercial and Economic Law, Comparative Law and Sports Law
University of Bayreuth
Prof. Dr. Lars Leuschner
Chair of Civil Law, Commercial Law and Corporate Law
University of Osnabrück
Prof. Dr. Dominik Schreyer
Director, Center for Sports and Management & Apl. Professor Sports Economics
WHU – Otto Beisheim School of Management
Christoph Holstein
State Councillor of the Ministry of the Interior
Free and Hanseatic City of Hamburg
Kevin Kühnert
Former SPD Secretary General & Host
Missverstehen Sie mich richtig
Michael Naversnik
Director Athletes Management
Stiftung Deutsche Sporthilfe
Prof. Dr. Jan F. Orth
Judge at the Regional Court of Cologne
Co Editor of “SpuRt”
Prof. Dr. Jürgen Mittag
Professor
German Sport University Cologne
Prof. Dr. Sascha L. Schmidt
Director Center for Sports and Management
WHU - Otto Beisheim School of Management