SPOBIS Conference

3 - 4 Feb 2027 | Congress Center Hamburg, Germany

SPEAKERS 2026

Highlights

Dr. Christiane Schenderlein

State Minister for Sport and Volunteering

Federal Republic of Germany

Bernd Neuendorf

Jan-Christian Dreesen

Chief Executive Officer

FC Bayern Munich

Chair of the NY/NJ Host Committee

FIFA World Cup 2026

Borussia Dortmund

Guy-Laurent Epstein

Marketing Director

Local Premium Brands Director Europe

Global Brand Director

Rexona/Sure, Unilever

Managing Director

Dr. Holger Blask

Secretary General, DFB e.V.

Chairman of the Management Board, DFB GmbH & Co. KG

Christine Strobl

Program Director

Managing Director

Henning Strauss

CEO and Brand Head

Spokesperson for the Board

Eintracht Frankfurt

Christian Seifert

Founder and Shareholder I Supervisory Board

Dyn I Stiftung Deutsche Sporthilfe

Robert Müller von Vultejus

Chief Growth Officer

Managing Partner & Founder

Monarch Collective & Angel City FC

Philip D. Murphy

Chairman of the Board

Chief Executive & Deputy Chairman

Brighton & Hove Albion FC

Head of Global Women’s Football I CEO

Sixth Street I Bay Collective

EVP Business Development & Innovation

National Hockey League

Alexander Wehrle

Chairman of the Board

Entrepreneur, Investor & Co-Founder

FC Viktoria Berlin Women

Managing Director

Senator for the Interior and Sport

Free and Hanseatic City of Hamburg

Johannes B. Kerner

Showmaster & Football Commentator

Kelsey Brockway

Director Global Partnerships

Brandi Chastain

Olympique Marseille

Vice President Global Partnership Sales

Milwaukee Bucks

Markus Krösche

Sports Director

Eintracht Frankfurt

Chairperson of the Committee for Sport and Volunteerism

German Bundestag (SPD)

Oliver Bierhoff

Chairman & Co-Founder

Former SPD Secretary General & Host

Missverstehen Sie mich richtig

Merle A. Meier-Holsten

Managing Director Marketing Private Bank

Chief Commercial Officer

Chief Marketing Officer

Atlético Madrid

Clubs | Leagues | Associations

Bernd Neuendorf

Jan-Christian Dreesen

Chief Executive Officer

FC Bayern Munich

Borussia Dortmund

Managing Director

Ligue Féminine de Football Professionnel

Managing Director

Guy-Laurent Epstein

Marketing Director

Spokesperson for the Board

Eintracht Frankfurt

Chairman of the Board

Member of the Board of Directors

Chief Executive & Deputy Chairman

Brighton & Hove Albion FC

EVP Business Development & Innovation

National Hockey League

Dr. Holger Blask

Secretary General, DFB e.V.

Chairman of the Management Board, DFB GmbH & Co. KG

Alexander Wehrle

Chairman of the Board

Handball-Bundesliga

Managing Director

Francesco Calvo

President of Business Operations

Brandi Chastain

Chief Marketing Officer

Atlético Madrid

Stefan Stegemann

Borussia Mönchengladbach

Managing Director

Olympique Marseille

President & Co-Chief Executive Officer

Vice President Global Partnership Sales

Milwaukee Bucks

Chief Financial Officer, Organization & Marketing

World Athletics

Chief Commercial Officer

Chairman of the Management Board

SV Werder Bremen

Markus Krösche

Sports Director

Eintracht Frankfurt

Leonardo Giammarioli

Chief Marketing and Commercial Officer

Chief Commercial Officer

Professional Triathletes Organisation

Sports Director

Non-Operative Member of the Board

Hellas Verona FC

Managing Director

DFL Digital Sports

Vice President of Technology & Digital Products

Kelsey Brockway

Director Global Partnerships

German Handball Federation

Digital Director

Marco Castellaneta

Marketing Director

Juventus Football Club

The Snow League

Dr. Jan Kleiner

Director of Football Regulatory

Matthias Tillmann

Chairman of the Board

Vice President Commercial

Managing Director

Jochen Röttgermann

Chief Marketing and Sales Officer

1. FSV Mainz 05

Sonya Kondratenko

Marketing Director

FC Athens Kallithea

Managing Director

Alexander Jobst

Chairman of the Board

Fortuna Düsseldorf

Stefan Mennerich

Director of Media, FC Bayern Munich

Chairman of the Executive Board, FCB Digital & Media Lab

Dr. Alfons Hölzl

Deutscher Turner-Bund

Henning Bindzus

Managing Director

Chairman of the Board

Marika Bernhard

Head of Sustainability

Director of Insight

Aston Martin Aramco Formula One Team

CEO Eintracht Tech

Eintracht Frankfurt

Athleten Deutschland e.V.

Member of the Board

Fortuna Düsseldorf

Benedikt Scholz

Director Partnerships

Borussia Dortmund

Senior Licensing and Sponsorship Manager

Brandon Wüschem

Chairman of the Board

Deutscher Schwimm-Verband

Dr. Robin Steden

Legal Counsel & Head of Investor Relations

Borussia Dortmund

Felix Rentschler

Head of Virtual Bundesliga

Florian Wittmann

Director of Strategy & Development

Executive Management Digital & Data

DAIKIN Handball-Bundesliga

Athleten Deutschland e. V.

Shot Putter & Paralympic Champion

Diretor Communications

Strategic Advisor

Formerly TSV 1860 München, Arminia Bielefeld, 1. FC Köln

Ultimate Hockey

Head of Brand & Authorized

Director of Media Technology

Matthias Mühlen

Member of the Executive Board & Sustainability Director

Direktorin Legal & Compliance

FC Bayern München

Director Corporate Social Responsibility

Dr. Ben Weinberg

Senior Manager & Lead Club Sustainability

VP Competitions and Services to Clubs

Eintracht Frankfurt

Lars Prüßmeier

Head of Portals

Digital & Fan Experience Manager

Managing Director

Annika Hartmann

Sustainability Manager

German Boxing Legend

Christian Clemens

Former Professional Soccer Player

Darja Varfolomeev

Olympic Champion

Rhythmic Gymnastics

Dr. Kostja von Keitz

stellv. Vorsitzender

DFB Federal Court

Heavyweight Boxer

National Basketball Player

Head of International Business Development

Florian Demnitz

Borussia Dortmund

Hannes Glässer

Head of Digital, CX & Data Analytics

Deputy Head of Corporate Responsibility

Borussia Dortmund

Jan-Luca Lossau

Marketing Coordinator Women’s Football

SV Werder Bremen

Jannik Kirchner

Managing Director

Sponsors | Industry

Local Premium Brands Director Europe

Global Brand Director

Rexona/Sure, Unilever

Managing Partner & Founder

Monarch Collective & Angel City FC

Henning Strauss

CEO and Brand Head

Head of Broadcast & Video Ads

Head of Global Sponsrship

Head of Global Women’s Football I CEO

Sixth Street I Bay Collective

Head of Branded Entertainment & Brand Partnerships

Merle A. Meier-Holsten

Managing Director Marketing Private Bank

Vice President North and Central Europe

Tobias Freundlieb

Head of Brand Experience

Vice President Sports

Chief Brand, Marketing & Communications Officer

Entrepreneur, Investor & Co-Founder

FC Viktoria Berlin Women

Global Head of Adidas Gaming

Managing Director EU Sports

Head of International Brand

General Partner

General Partner

Clara Vista Investment Partners

Institutional Affairs & Corporate Communications

Head of Strategy & GTM

Head of Corporate Communications/Public Affairs

Céline Del Genes

Global Chief Customer Officer

Director Marketing

Citroën Germany

Dr. Sebastian Schulte

Aitor Jiménez Villar

Chief Strategy & Innovation and New Business Officer

Baskonia Alavés Group

Head of Sports Communications

Bruno Kollhorst

Head of Cooperation and Event Marketing

Techniker Krankenkasse

Head of Sport Marketing

Partnership Managerin Sport

Marco Krebs-Morgenroth

Project Management for Cooperation and Event

Techniker Krankenkasse

Andreas Narozny

Senior PR/Marketing Manager, RWE Group Communications & Public Affairs

Head of Corporate Communications

Carsten Wohlrath

Chief Product Owner SAP Event Ticketing

Charlie Lambropoulos

General Partner

Clara Vista Investment Partners

Christian Weinberger

Team Lead Sponsoring & Cooperations

Teamlead Brand Communication & Global Brand Management

Julio Carandini

Director Channel Marketing EMEA

Vice President Global Brand Strategy & Experience

Maximilian Finke

Head of Marketing

Senior Brand Manager AXE Deos & Sports Marketing Lead Personal Care Germany

Senior Manager Global Sponsorships

Just Eat Takeaway

Sebastian Rohloff

Chief Growth Officer

Agency | Service Provider

Robert Müller von Vultejus

Chief Growth Officer

CTS Eventim Sports

Managing Director

Infront Germany

Oliver Bierhoff

Chairman & Co-Founder

Christian Holzer

Managing Director

Sportec Solutions

Christian Toetzke

Jörg von Appen

Lawyer & Partner

Managing Director

Fußball kann mehr

Managing Director

Richard Motzkin

EVP & Managing Executive, Global Soccer

Dr. Andreas Jens

Lawyer & Partner

Iris Cordoba Mondejar

Co-Founder & Managing Director

Global Sports Innovation Center

Christian Kothe

Member of the Management Board

Caroline McGuckian

Co-Founder & CMO

Robert Zitzmann

Managing Director

Jung von Matt SPORTS

Stefan Schuster

Supervisory Board

Sportec Solutions

Senior Vice President Growth

Lorenz Beringer

Dr. André Soldner

Christoph Palzer

Head of Filmproduction

Daniele Boccucci

The Football Forum

Dr. Dirk Rogowski

Managing Director

LIBERO football finance AG

Deputy CEO & Marketing Director

Rummenigge Sport Marketing

Florian Fischer

LIBERO football finance AG

Platform Business Growth Lead DACH

Strategic Advisor

Companion-M, CMG Nexus & SoccerBible

Moritz Bartling

Nils Unterharnscheidt

Oliver Frankenbach

Independent Consultant

Former CFO of Eintracht Frankfurt

Prof. Dr. Rainer Tarek Cherkeh

Lawyer & Lecturer

Friedrich Schiller University Jena, Carl von Ossietzky University Oldenburg, Ostfalia University

Account Director

Rummenigge Sport Marketing

Senior Vice President Product Strategy

Sportec Solutions

Partner & Head of Sports Business Group

Lawyer & Partner

David Klemperer

Director Sports & Special Events

Kai Arne Krutzke

Vice President Data Products, Dev & IT

Sportec Solutions AG

Alexander Schwan

Senior Director Brand Activation

Management Consultant & Director

Carsten Voßkühler

Sales Manager Live Sport Solutions

Christoph Nestelberger

Group Commercial Director Germany

Christopher Brüggemann

Senior Sales Manager

Vice President Brand Activation

Managing Director

Franziska Schewe

Head of Sales Active Lifestyle DACH

Strategic Lead & Entertainment

Director Hospitality & Sponsoring Solutions

Sports and Media Executive

Commercial Sports Media

Johanna Mühlbeyer

Managing Director

Johanna Mühlbeyer Coaching

POWWOW Sports & Former Bundesliga Manager

Business Development Manager

Vice President Hospitality & Sponsoring Solutions

Director Technology & Systems (Vieww)

Sportec Solutions

Senior Director Substainability

Maximilian Madeja

Managing Partner

Co-Founder & Managing

Content Creator & Chief Cultural Officer & Managing Partner

Serviceplan Culture

Senior Director Premium Partnerships Creator Leagues

Head of Marketing & Event Managerin Marketing

Vice President HUB BVB

Head of Sales - Enterprise DACH

Tommy Kempert-Gmür

Managing Director

CEO & Co-Founder

Media

Christian Seifert

Founder and Shareholder I Supervisory Board

Dyn I Stiftung Deutsche Sporthilfe

Patrick Fischer

Christine Strobl

Program Director

Johannes B. Kerner

Showmaster & Football Commentator

Football Expert & Podcaster

Einfach mal Luppen

Sports Coordinator

TV Presenter & Football Commentator

TV-Presenter & TikTok Creator

Raphael Honigstein

TV-Expert & Author

Anna Maria Baccaro

TV Presenter & Journalist

Cosma von Haacke

Speaker for Business & Sports

TV-Presenter & Podcaster

Andre Tzschaschel

Chief Operating Officer

kicker sportsworld GmbH

Executive Vice President, Sports & Customer Operations, Member of the Management Board

Sky Deutschland

Dr. Henning Stiegenroth

Senior Vice President Content & Sponsoring

Senior Vice President Sports Rights & Commercialization

Editor-in-Chief of Sports for the BILD and WELT Group

Senior Manager Distribution & Partnerships

Sports Reporter

Web Video Producer

Matthias Killing

Commentator & Member of the Ran Editorial Team

Chief Operating Officer

Streamer, Content Creator and Host

Eintracht Spandau

Sebastian Messerschmidt

Sports Commentator

Director Media Sales

Head of Marketing WOW

Sky Deutschland

Politics I Society

Dr. Christiane Schenderlein

State Minister for Sport and Volunteering

Federal Republic of Germany

Board Member for Marketing, Sales, and Events

Stiftung Deutsche Sporthilfe

Chair of the NY/NJ Host Committee

FIFA World Cup 2026

Chairperson of the Committee for Sport and Volunteerism

German Bundestag (SPD)

Senator for the Interior and Sport

Free and Hanseatic City of Hamburg

Philip D. Murphy

Chairman of the Board

Prof. Dr. Peter W. Heermann

Chair of Civil Law, Commercial and Economic Law, Comparative Law and Sports Law

University of Bayreuth

Prof. Dr. Lars Leuschner

Chair of Civil Law, Commercial Law and Corporate Law

University of Osnabrück

Prof. Dr. Dominik Schreyer

Director, Center for Sports and Management & Apl. Professor Sports Economics

WHU – Otto Beisheim School of Management

Christoph Holstein

State Councillor of the Ministry of the Interior

Free and Hanseatic City of Hamburg

Former SPD Secretary General & Host

Missverstehen Sie mich richtig

Michael Naversnik

Director Athletes Management

Stiftung Deutsche Sporthilfe

Prof. Dr. Jan F. Orth

Judge at the Regional Court of Cologne

Co Editor of “SpuRt”

Prof. Dr. Jürgen Mittag

German Sport University Cologne

Prof. Dr. Sascha L. Schmidt

Director Center for Sports and Management

WHU - Otto Beisheim School of Management

Arrival

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/en/visit/arrival

Arrival via train

Hotels & Accommodations

Our hotel recommendation with special conditions

Altes Hafenamt

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