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Sponsorship & Brands

Target groups change, values shift, expectations rise. Today, brands must take a stand. Sponsorship has long been more than just a logo on a jersey: it's about storytelling, impact, and genuine experiences. Which strategies create lasting loyalty and genuine closeness to communities?
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Sponsorship & Brands
Saal X2

Touchdown, Homerun, Dream Goal: The Success Strategy of the Lovebrand Strauss

Henning Strauss
Strauss
Lastname with S
Saal X2
German
false
Sponsorship & Brands
Marketing & Communication
Saal X2

How Uber positions itself in sponsorship

Christoph Weigler
Uber
Lastname with W
Saal X2
German
false
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