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Sponsorship & Brands

Target groups change, values shift, expectations rise. Today, brands must take a stand. Sponsorship has long been more than just a logo on a jersey: it's about storytelling, impact, and genuine experiences. Which strategies create lasting loyalty and genuine closeness to communities?
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Sponsorship & Brands
Commercialization
Marketing & Communication
Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Höld
Puma
Lastname with H
Christian Toetzke
Hyrox
Lastname with T
Stage Z
German
true
Sponsorship & Brands
Stage X1

Hack the Feed: Will Training Wear Become the Strongest Sponsoring Asset in the Future?

Christian Kothe
Sportfive Germany
Lastname with K
Matthias Tillmann
FC Schalke 04
Lastname with T
Tobias Ragge
HRS Group
Lastname with R
Stage X1
German
false
Sponsorship & Brands
Marketing & Communication
Commercialization
Stage X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr
Milwaukee Bucks
Lastname with T
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Fashion
Economy & Society
Stage X1

The intersection of Sport, Lifestyle, and Culture: Forge deeper Customer Bonds

Matthew Glynn
Zalando
Lastname with G
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the Arena to the Asphalt: Sport as a Growth Driver for Automotive Brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Sponsorship & Brands
Economy & Society
Stage X3

Elegance meets Attitude – What Brands can Achieve with Gymnastics

Alfons Hölzl
Deutscher Turner-Bund
Lastname with H
Xenia Raad
Ferrero
Lastname with R
Stage X3
German
false
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