Back to overview

United by Sport: Scaling a Customer-Led Brand

Speaker:

Céline Del Genes
Global Chief Customer Officer
DECATHLON
Lastname with G

About the session:

How can a global sports brand create impact by bringing people together through sport while staying accessible to all? Céline Del Genes shares how Decathlon is evolving into a customer-led brand that connects wellbeing, innovation and emotional relevance at global scale.

Language: English

More Sessions

Football
Economy & Society
Sponsorship & Brands
Stage X3

Female Leadership: The Strategies of Two Top Managers in the Football Business

Julia Möhn
Fußball kann mehr
Lastname with M
Daniela Bauer
SK Rapid
Lastname with B
Isabella Thun
Hellas Verona FC
Lastname with T
Stage X3
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Fashion
Stage X3

United by Sport: Scaling a Customer-Led Brand

Céline Del Genes
DECATHLON
Lastname with G
Stage X3
false
Marketing & Communication
Media
Stage X3

German Basketball: All In – Will This Be the Breakthrough?

Andrew Ryan
FIBA Media
Lastname with R
Matthias Killing
ProSiebenSat.1
Lastname with K
Stage X3
false
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.