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Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.
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Sponsorship & Brands
Commercialization
Marketing & Communication
Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Höld
Puma
Lastname with H
Christian Toetzke
Hyrox
Lastname with T
Stage Z
German
true
Football
Digitalization
Marketing & Communication
Stage X3

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher
Liverpool FC
Lastname with F
Paul Stafford
Liverpool FC
Lastname with S
Stage X3
English
false
Football
Marketing & Communication
Economy & Society
Commercialization
Stage X3

Building Independent Powerhouses: Mercury13’s Vision for the Future of Women’s Football

Victoire Cogevina Reynal
Mercury13
Lastname with R
Stage X3
English
false
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the arena to the asphalt: Sport as a growth driver for automotive brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Marketing & Communication
Music & Entertainment
Commercialization
Stage X2

Powerhouse of Women's Sports: Positioning the WTA as a Global Leader in Sports and Entertainment

Marina Storti
WTA Ventures
Lastname with S
Stage X2
English
false
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