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Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.
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Sponsorship & Brands
Commercialization
Marketing & Communication
Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Höld
Puma
Lastname with H
Christian Toetzke
Hyrox
Lastname with T
Stage Z
German
true
Marketing & Communication
Music & Entertainment
Commercialization
Stage Z

Powerhouse of Women's Sports: Positioning the WTA as a Global Leader in Sports and Entertainment

Marina Storti
WTA Ventures
Lastname with S
Stage Z
English
true
Sponsorship & Brands
Marketing & Communication
Commercialization
Stage X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr
Milwaukee Bucks
Lastname with T
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Fashion
Economy & Society
Stage X1

The intersection of Sport, Lifestyle, and Culture: Forge deeper Customer Bonds

Matthew Glynn
Zalando
Lastname with G
Stage X1
English
false
Marketing & Communication
Fashion
Music & Entertainment
Economy & Society
Stage X1

Culture, Communities, Collaborations: How Clubs Create Real Differentiation With Identity

Nils Unterharnscheidt
Societas
Lastname with U
Stage X1
German
false
Football
Digitalization
Marketing & Communication
Stage X1

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher
Liverpool FC
Lastname with F
Paul Strafford
Liverpool FC
Lastname with S
Stage X1
English
false
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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