Puma x Hyrox: How a Shared Vision Redefines Sport

Sold-out events all over the world, hundreds of thousands of participants, and a strong community: The fitness world has been revolutionized by Hyrox. Puma recognized the great potential of this sport early on and is leveraging this global showcase for its brand in the long term. On the SPOBIS stage, the two CEOs explain why their partnership is not just connecting brands – but how they are fundamentally rethinking the sport and its products.

Language: German

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