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Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.
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Sponsoring & Brands
Vermarktung
Marketing & Kommunikation
Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Höld
Puma
Nachname mit H
Christian Toetzke
Hyrox
Nachname mit T
Saal Z
Deutsch
true
Fußball
Digitalisierung
Marketing & Kommunikation
Saal X3

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher
FC Liverpool
Nachname mit F
Paul Stafford
FC Liverpool
Nachname mit S
Saal X3
Englisch
false
Fußball
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Vermarktung
Saal X3

Building Independent Powerhouses: Mercury13’s Vision for the Future of Women’s Football

Victoire Cogevina Reynal
Mercury13
Nachname mit R
Saal X3
Englisch
false
Sponsoring & Brands
Marketing & Kommunikation
Saal X3

Emotionen von der Arena auf den Asphalt: Der Sport als Wachstumstreiber für Automobilmarken

Michael Manske
Polestar
Nachname mit M
Roman Franke
Citroën Deutschland
Nachname mit F
Saal X3
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Saal X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Nachname mit H
Saal X2
Englisch
false
Marketing & Kommunikation
Musik & Entertainment
Vermarktung
Saal X2

Powerhouse of Women's Sports: Positioning the WTA as a Global Leader in Sports and Entertainment

Marina Storti
WTA Ventures
Nachname mit S
Saal X2
Englisch
false
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