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Sessions 2026

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Fußball
Vermarktung
Medien
Saal Z

National, international, digital: Wie die DFL die Vermarktung neu aufstellt

Steffen Merkel
DFL
Nachname mit M
Saal Z
Deutsch
true
Wirtschaft & Gesellschaft
Medien
Saal Z

Visionen für den deutschen Sport der Zukunft: Was der Sport in Deutschland ist – und was er sein könnte

Dr. Christiane Schenderlein
Bundesrepublik Deutschland
Nachname mit S
Christine Strobl
ARD
Nachname mit S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Nachname mit S
Pia Greiten
Athleten Deutschland e.V.
Nachname mit G
Saal Z
Deutsch
true
Fußball
Sponsoring & Brands
Saal Z

Marke trifft Mythos: Wie der FC Bayern und Adidas die Zukunft des Fußballs formen

Bjørn Gulden
Adidas
Nachname mit G
Jan-Christian Dreesen
FC Bayern München
Nachname mit D
Saal Z
Deutsch
true
Fußball
Saal Z

Strategie, Struktur, Marke: Wie sich der DFB neu erfunden hat und was das für die Zukunft bedeutet

Dr. Holger Blask
Vorsitzender der Geschäftsführung, DFB GmbH & Co. KG
Nachname mit B
Saal Z
Deutsch
true
Sponsoring & Brands
Vermarktung
Marketing & Kommunikation
Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Hoeld
Puma
Nachname mit H
Christian Toetzke
Hyrox
Nachname mit T
Saal Z
Deutsch
true
Fußball
Saal X2

Europe’s Response to the Premier League – How Leading Clubs Position Themselves in the Global Competition with the Market Leader

Johann Plenge
RB Leipzig
Nachname mit P
Pablo Longoria
Olympique Marseille
Nachname mit L
Valerio Gori
Atlético Madrid
Nachname mit G
Saal X2
Englisch
true
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