Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.

Stages

Ebene Y - Masterclasses

Tech-Park

Saal Z

Saal Y7

Saal X3

Saal X2

Saal X1

Speakers

Language

Deutsch

Englisch

Speaker

Otto Fricke

Franziska Fey

Valerio Gori

Stefan Ludwig

Ulf Loetschert

Céline Del Genes

Florian Wittmann

Dr. Sebastian Schulte

Kai Arne Krutzke

Hagen Boßdorf

Konni Winkler

Tobias Ragge

Matthias Tillmann

Gernot Bauer

Tom Janicot

Markus Garscha

Prof. Dr. Dominik Schreyer

Brandon Wüschem

Berkay Demirci

Torben Kessler

Felix Rentschler

Oliver Leki

Shivs Thevarr

Andre Tzschaschel

Maximilian Schmeckel-Nardozza

Axel Balkausky

Arnd Hovemann

Özkan Bal

Veronica Sass

Till Moser

Hannah Nitsche

Lorena Happe

Prof. Dr. Rainer Tarek Cherkeh

Prof. Dr. Lars Leuschner

Dr. Jan Kleiner

Daniele Boccucci

Christoph Palzer

Markus Valier

Isabella Thun

David Fischer

Stefan Stegemann

Andrew Wood

Robert Zitzmann

Léa Krüger

Oliver Frankenbach

Fredi Bobic

Dr. Dirk Rogowski

Jens Natelberg

Moritz Bartling

Frank Leibmann

Marc Siekmann

Daniela Kroher

Florian Fischer

Richard Werner

Felix Frey

Sara Funk

Martin Drust

Marco Krebs-Morgenroth

Bruno Kollhorst

Benedikt Scholz

Rainer Fischer

Thomas Joos

Dr. Jan Pommer

Klaus Filbry

Nils Unterharnscheidt

Alexander Jobst

Dominic Czaja

Marika Bernhard

Dennis Flügge

Dr. Andreas Jens

Dr. Robin Steden

Paul Strafford

Pia Greiten

Andy Fletcher

Markus Rejek

Jörg von Appen

Dr. André Soldner

Prof. Dr. Peter W. Heermann

Matthew Glynn

Brandi Chastain

Rolf Lange

Kai Rippe

Moritz Fürste

Roman Franke

Xenia Raad

Matt Beadle

Anna Maria Baccaro

Cosma Nouschirvan

Conan Furlong

Raphael Honigstein

Christina Rann

Aydan Özoğuz

Carsten Cramer

Pablo Longoria

Guy-Laurent Epstein

Alexander Wehrle

Marc Kosicke

Oliver Bierhoff

Patrick Kettenbach

Dr. Christiane Schenderlein

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Sponsoring & Brands

Vermarktung

Marketing & Kommunikation

Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Höld

Puma

Nachname mit H

Christian Toetzke

Hyrox

Nachname mit T

Saal Z

Deutsch

true

Marketing & Kommunikation

Musik & Entertainment

Vermarktung

Saal Z

Powerhouse of Women's Sports: Positioning the WTA as a Global Leader in Sports and Entertainment

Marina Storti

WTA Ventures

Nachname mit S

Saal Z

Englisch

true

Sponsoring & Brands

Marketing & Kommunikation

Vermarktung

Saal X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr

Milwaukee Bucks

Nachname mit T

Saal X1

Englisch

false

Sponsoring & Brands

Marketing & Kommunikation

Fashion

Wirtschaft & Gesellschaft

Saal X1

The intersection of Sport, Lifestyle, and Culture: Forge deeper Customer Bonds

Matthew Glynn

Zalando

Nachname mit G

Saal X1

Englisch

false

Marketing & Kommunikation

Fashion

Musik & Entertainment

Wirtschaft & Gesellschaft

Saal X1

Culture, Communities, Collaborations: Wie Clubs mit Identität echte Differenzierung schaffen

Nils Unterharnscheidt

Societas

Nachname mit U

Saal X1

Deutsch

false

Fußball

Digitalisierung

Marketing & Kommunikation

Saal X1

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher

FC Liverpool

Nachname mit F

Paul Strafford

FC Liverpool

Nachname mit S

Saal X1

Englisch

false

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Anreise

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/besuchen/anreise

Anreise mit dem Zug

zum Angebot

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Tim Jost

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Christian Toetzke

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Arthur Höld

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Oke Göttlich

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