Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.

Stages

Ebene Y - Masterclasses

Tech-Park

Saal Z

Saal Y7

Saal X3

Saal X2

Saal X1

Speakers

Language

Deutsch

Englisch

Speaker

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

Volker Greiner

Gerd Voss

Samir Kizaoui

Tommy Kempert-Gmür

Maximilian Madeja

Meira Werner

Prof. Dr. Jan F. Orth

Prof. Dr. Jürgen Mittag

Stephanie Schwartz

Christoph Holstein

Emanuel Odiase

Florian Winter

Nina Meinke

Giuseppe Lumia

Fabian Ziemer

Alexander Schwan

Charlie Lambropoulos

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Sponsoring & Brands

Vermarktung

Marketing & Kommunikation

Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Hoeld

Puma

Nachname mit H

Christian Toetzke

Hyrox

Nachname mit T

Saal Z

Deutsch

true

Marketing & Kommunikation

Musik & Entertainment

Vermarktung

Saal X2

Powerhouse of Women's Sports: Positioning the WTA as a Global Leader in Sports and Entertainment

Marina Storti

WTA Ventures

Nachname mit S

Tanja Roth

Mercedes-Benz

Nachname mit R

Saal X2

Englisch

true

Sponsoring & Brands

Marketing & Kommunikation

Saal X1

More Platform, More Community: How Successful Brands Structure Their Sponsorship Landscape

Manuel Köppl

HAIX

Lastname with K

Tommy Kempert-Gmür

DRAVT

Nachname mit K

Oliver Hicks

Just Eat Takeaway

Nachname mit H

Saal X1

Englisch

false

Sponsoring & Brands

Marketing & Kommunikation

Wirtschaft & Gesellschaft

Fashion

Saal X3

United by Sport: Scaling a Customer-Led Brand

Céline Del Genes

DECATHLON

Nachname mit G

Saal X3

Englisch

false

Marketing & Kommunikation

Medien

Saal X3

Deutscher Basketball. All In – gelingt jetzt der Durchbruch?

Matthias Killing

ProSiebenSat.1

Nachname mit K

Sonja Greinacher

Frauen-WM 2026

Nachname mit G

Emily Bessoir

DBB

Nachname mit B

Andrew Ryan

FIBA Media

Nachname mit R

Saal X3

Englisch

false

Marketing & Kommunikation

Wirtschaft & Gesellschaft

Saal X1

Next Level Athlete Management: Von Sportlern zu Legenden

Marc Kosicke

projectFIVE

Nachname mit K

Moritz Fürste

Hyrox

Nachname mit F

Laura Ludwig

Hamburger SV & Olympiasiegerin Beachvolleyball

Nachname mit L

Jonas Boldt

POWWOW Sports & ehemaliger Bundesliga-Manager

Nachname mit B

Saal X1

Deutsch

false

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Anreise

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/besuchen/anreise

Anreise mit dem Zug

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Über uns Kontakt FAQ AGB Widerrufsbelehrung Datenschutzerklärung Impressum

Ingo Klein

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Fabian Veit

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Nils Trott

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Maren Huth

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Dirk Weipert

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Jan Dreisbach

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Jona Stachelhaus

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Matthias Lahr

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Maximilian Finke

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Christian Missy

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Saskia Lang

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Mario Lucan

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Hauke Albers

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Andreas Narozny

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Emily Bessoir

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Sonja Greinacher

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Philipp Masurat

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Jonas Schlevogt

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Bastian Zuber

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Till Dietrich

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Oliver Hicks

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Jonas Boldt

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Christoph Nestelberger

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Pascal Beij

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Julien Wegener

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Hannes Glässer

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Julien Keibel

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Michael Rap

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Mareike Philippi

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Julian Gooßes

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Florian Demnitz

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Anja Lüthi

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Fabio Jetses

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Franziska Schewe

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Carsten Voßkühler

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Thomas Riedel

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Niko Backspin

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Johanna Mühlbeyer

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Thorsten Weiß

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Julio Carandini

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Manu Thiele

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Jan-Christian Dreesen

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Bjørn Gulden

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Holger Enßlin

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Nils Hachmann

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Jannik Kirchner

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Laura Ludwig

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Maikel Oettle

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Michael Naversnik

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Julius Thole

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Tobias Jung

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Max Sorst

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Christian Clemens

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Niko Kappel

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Lars Lamade

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Christian Weinberger

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Carsten Wohlrath

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Luca Maibaum

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Andreas Luthe

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Roman Schade

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Maurits Schön

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Henning Feindt

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Merle A. Meier-Holsten

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Thorsten Storm

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Jonathan Kuban

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Dr. Kostja von Keitz

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Benedikt Alt

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Andrew Ryan

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Hans Gabbe

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Marcus Beisiegel

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Matthias Killing

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Markus Krösche

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Axel Schulz

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Tanja Roth

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Andreas Rettig

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Stefan Schuster

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Thomas Harsch

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Sami Khedira

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Boris Röder

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Kevin Kühnert

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Axel Hellmann

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Volker Greiner

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Gerd Voss

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Samir Kizaoui

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Tommy Kempert-Gmür

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Maximilian Madeja

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Meira Werner

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Prof. Dr. Jan F. Orth

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Prof. Dr. Jürgen Mittag

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Stephanie Schwartz

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Christoph Holstein

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Emanuel Odiase

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Florian Winter

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Nina Meinke

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Giuseppe Lumia

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Fabian Ziemer

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Alexander Schwan

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Charlie Lambropoulos

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Peter Dennis

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Christopher Brüggemann

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