Tech Meets Tradition: How Bitpanda and AC Milan Are Rethinking Sponsoring

Bitpanda and AC Milan demonstrate how modern partnerships energize brands, activate fans, and deliver measurable business impact. The two CCOs provide a behind-the-scenes look at the collaboration—from strategic goal setting and positioning to activation and content to the KPIs that truly measure success today. This panel provides concrete insights into how Bitpanda builds its sponsorship strategy, how Milan thinks about global marketing, and what it takes to turn reach into real relevance.

Language: English

‍