Winning the Brand Race: Positioning Strategies for Teams in the Icon, Baller & Kings Leagues

Speaker:

Felix Kroos

Football Expert & Podcaster

Einfach mal Luppen

Football

Commercialization

Marketing & Communication

Stage X2

About the session:

How do teams in the Icon, Baller, and Kings Leagues build powerful brands that resonate far beyond the pitch? Which strategies—from fan engagement to content and sponsorship—are coming out on top? In this expert panel, streamers, managers, and pros discuss how teams are evolving into independent marketing platforms and true media brands.

Language: German

More speakers to be announced soon

Winning the Brand Race: Positioning Strategies for Teams in the Icon, Baller & Kings Leagues

Speaker:

About the session:

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