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Winning the Brand Race: Positioning Strategies for Teams in Icon & Baller League
Speaker:
Felix Kroos
Football Expert & Podcaster
Einfach mal Luppen
Lastname with K
Meira Werner
Streamer, Content Creator and Host
Eintracht Spandau
Lastname with W
Samir Kizaoui
Senior Director Premium Partnerships Creator Leagues
Sportfive
Lastname with K
Thorsten Storm
Managing Director, FTS Concept & Partner
The Pack FC
Lastname with S
Jannik Kirchner
Managing Director
DNA Athletics
Lastname with K
Niko Backspin
Content Creator & Chief Cultural Officer & Managing Partner
Serviceplan Culture
Lastname with B
About the session:
How do teams in the Icon, Baller, and Kings Leagues build powerful brands that resonate far beyond the pitch? Which strategies—from fan engagement to content and sponsorship—are coming out on top? In this expert panel, streamers, managers, and pros discuss how teams are evolving into independent marketing platforms and true media brands.
Language: German
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