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Impact Investing in Sport: From Good Intentions to Measurable Added Value
Speaker:
Johannes B. Kerner
Host
Showmaster & Football Commentator
Lastname with K
Franziska Fey
Chairman of the Board
DFL Stiftung
Lastname with F
About the session:
Impact investing and the question of added value from engagement are also gaining importance in sports—at the same time, it is clear that social impact cannot be reduced to hard KPIs. The panel will discuss how companies can invest specifically in sports and exercise projects that have a proven impact – and how clubs and leagues can become credible impact platforms. With insights from the SROI analysis of the “Bundesliga bewegt” exercise program and concrete learnings for all decision-makers.
Language: German
More speakers to be announced soon
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