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Sponsoring & Brands

Zielgruppen ändern sich, Werte verschieben sich, Erwartungen steigen. Marken müssen heute Haltung zeigen. Sponsoring ist längst mehr als ein Logo auf dem Trikot: Es geht um Storytelling, Impact und echte Erlebnisse. Welche Strategien schaffen nachhaltige Bindung und echte Nähe zu Communities?
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Sponsoring & Brands
Vermarktung
Marketing & Kommunikation
Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Höld
Puma
Nachname mit H
Christian Toetzke
Hyrox
Nachname mit T
Saal Z
Deutsch
true
Sponsoring & Brands
Marketing & Kommunikation
Saal X3

Emotionen von der Arena auf den Asphalt: Der Sport als Wachstumstreiber für Automobilmarken

Michael Manske
Polestar
Nachname mit M
Roman Franke
Citroën Deutschland
Nachname mit F
Saal X3
Deutsch
false
Sponsoring & Brands
Wirtschaft & Gesellschaft
Saal X3

Eleganz trifft Haltung – Was Marken mit Turnen bewegen können

Alfons Hölzl
Deutscher Turner-Bund
Nachname mit H
Xenia Raad
Ferrero
Nachname mit R
Saal X3
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Saal X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Nachname mit H
Saal X2
Englisch
false
Sponsoring & Brands
Saal X2

Touchdown, Homerun, Traumtor: Die Erfolgsstrategie der Lovebrand Strauss

Henning Strauss
Strauss
Nachname mit S
Saal X2
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Saal X2

Wie sich Uber im Sponsoring aufstellt

Christoph Weigler
Uber
Nachname mit W
Saal X2
Deutsch
false
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Anreise
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