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Sponsorship & Brands

Target groups change, values shift, expectations rise. Today, brands must take a stand. Sponsorship has long been more than just a logo on a jersey: it's about storytelling, impact, and genuine experiences. Which strategies create lasting loyalty and genuine closeness to communities?
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Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Sponsorship & Brands
Stage Z

Touchdown, Homerun, Dream Goal: The Success Strategy of the Lovebrand Strauss

Henning Strauss
Strauss
Lastname with S
Stage Z
German
false
Sponsorship & Brands
Marketing & Communication
Stage X2

How Uber positions itself in Sponsorship

Christoph Weigler
Uber
Lastname with W
Stage X2
German
false
Football
Media
Sponsorship & Brands
Floor Y - Masterclasses

Bitpandas H2/2025 Multi National Campaign - Planning, Execution & Results

Speakers for this slot will follow shortly.
Floor Y - Masterclasses
German
false
Football
Sponsorship & Brands
Floor Y - Masterclasses

Entering the Brand Champions League as an Underdog

Manuel Köppl
HAIX
Lastname with K
Sara Funk
HAIX
Lastname with F
Felix Frey
Rummenigge Sport Marketing
Lastname with F
Richard Werner
Rummenigge Sport Marketing
Lastname with W
Florian Fischer
Hertz6
Lastname with F
Floor Y - Masterclasses
German
false
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