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Sport as a Brand Stage: Strategies, Objectives, and Impact of Top Brands
Speaker:
Rolf Lange
Geschäftsbereichsleiter Unternehmens-kommunikation/Public Affairs
EDEKA
Lastname with L
Gerd Voss
Head of Sports Communications
Volkswagen
Lastname with V
Volker Greiner
Vice President North and Central Europe
Emirates
Lastname with G
About the session:
This panel brings together leading brand decision-makers and provides exclusive insights into their sports sponsorship strategies: from long-term positioning and purpose-oriented partnerships to the question of how sport emotionally charges brands. A talk about the courage to be clear, strategic focus, and sport as one of the most effective brand platforms of our time.
Language: German
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