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The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring
Speaker:
Lorenz Beringer
Founder & CEO
Lobeco
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Prof. Dr. Sascha L. Schmidt
Director Center for Sports and Management
WHU - Otto Beisheim School of Management
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Dr. Henning Stiegenroth
Senior Vice President Content & Sponsoring
German Telekom
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About the session:
Is sports sponsorship at a turning point? The future study “The Authentic Edge,” which will be presented exclusively in this panel, provides answers. The focus is on the influence of artificial intelligence on sports sponsorship in 2030. Is AI the hoped-for catalyst for growth in the industry? Will virtual influencers take over sponsorship communication? And can this really save costs? The study results show how AI could fundamentally change sponsorship and what new business opportunities this could create for brands, rights holders, and agencies.
Language: German
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