The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring

Speaker:

Lorenz Beringer

Founder & CEO

Lobeco

Prof. Dr. Sascha L. Schmidt

Director Center for Sports and Management

WHU - Otto Beisheim School of Management

Dr. Henning Stiegenroth

Senior Vice President Content & Sponsoring

German Telekom

Stage X3

About the session:

Is sports sponsorship at a turning point? The future study “The Authentic Edge,” which will be presented exclusively in this panel, provides answers. The focus is on the influence of artificial intelligence on sports sponsorship in 2030. Is AI the hoped-for catalyst for growth in the industry? Will virtual influencers take over sponsorship communication? And can this really save costs? The study results show how AI could fundamentally change sponsorship and what new business opportunities this could create for brands, rights holders, and agencies.

Language: German

‍

The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring

Speaker:

About the session:

More Sessions

Impact Investing in Sport: From Good Intentions to Measurable Added Value

The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring

Sport as a Brand Stage: Strategies, Objectives, and Impact of Top Brands