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From Courtside to Curbside: Designing World-Class Service Experiences with SIXT and the Lakers
Speaker:
Kelsey Brockway
Director Global Partnerships
LA Lakers
Lastname with B
Tobias Freundlieb
Head of Brand Experience
Sixt
Lastname with F
About the session:
What do a legendary NBA franchise and a global premium mobility brand have in common? The Los Angeles Lakers and SIXT give an inside look at how two iconic brands create emotional connections, cultural fit and set a global standard for premium service across continents.
Language: English
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