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The New Bundesliga Media Universe: Status Quo and Perspectives
Speaker:
Roman Schade
Head of Audiovisual Rights DACH
DFL
Lastname with S
Marcus Beisiegel
Director of Audiovisual Rights & Media Products
DFL
Lastname with B
Hans Gabbe
Senior Vice President Sports Rights & Commercialization
Sky
Lastname with G
Holger Enßlin
Sports and Media Executive
Commercial Sports Media
Lastname with E
About the session:
The Bundesliga has entered a groundbreaking rights period for the 2025/26 season with its new rights setup – featuring strong resonance, a clear structure, and unprecedented availability. The panel offers exclusive insights and KPIs into formats, reach, and innovations that are reshaping the market. How has the involvement of clubs, new rights modules, and strong aggregation partners had an impact? The DFL, media partners, and experts draw conclusions and look to the future.
Language: German
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