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Media

Media is the backbone of modern sports—constantly in motion, constantly changing. Streaming, the creator economy, and AI are rapidly transforming the industry. 2026 stands for real-time, personalization, and new platform strategies. What will the sports experience of the future look like?
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Football
Commercialization
Media
Stage Z

National, International, Digital: How the DFL is Revamping its Marketing Strategy

Steffen Merkel
DFL
Lastname with M
Stage Z
German
true
Economy & Society
Media
Stage Z

Visions for the Future of German Sport: What Sport in Germany Is – and What It Could Be

Dr. Christiane Schenderlein
Federal Republic of Germany
Lastname with S
Christine Strobl
ARD
Lastname with S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Lastname with S
Pia Greiten
Athleten Deutschland e.V.
Lastname with G
Stage Z
German
true
Handball
Commercialization
Media
Stage X2

On the Road to the 2027 Home World Cup – Where Does Handball Stand 20 Years After the Winter Fairytale?

Mark Schober
German Handball Federation
Lastname with S
Gernot Bauer
Seven.One Sports
Lastname with B
Robert Müller von Vultejus
Sportfive
Lastname with V
Stage X2
German
false
Marketing & Communication
Media
Stage X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Lastname with F
Stage X3
English
false
Digitalization
Sports Tech
Commercialization
Marketing & Communication
Media
Stage X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Lastname with G
Patrick Kettenbach
DAZN
Lastname with K
Stage X3
English
false
Digitalization
AI
Sports Tech
Football
Media
Stage X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
Sevilla FC
Lastname with C
Stage X1
English
false
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