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Medien

Medien sind das Rückgrat des modernen Sports – ständig in Bewegung, ständig im Wandel. Streaming, Creator-Economy und KI verändern die Branche rasant. 2026 steht für Echtzeit, Personalisierung und neue Plattformstrategien. Wie sieht das Sporterlebnis der Zukunft aus?
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Fußball
Vermarktung
Medien
Saal Z

National, international, digital: Wie die DFL die Vermarktung neu aufstellt

Steffen Merkel
DFL
Nachname mit M
Saal Z
Deutsch
true
Wirtschaft & Gesellschaft
Medien
Saal Z

Visionen für den deutschen Sport der Zukunft: Was der Sport in Deutschland ist – und was er sein könnte

Dr. Christiane Schenderlein
Bundesrepublik Deutschland
Nachname mit S
Christine Strobl
ARD
Nachname mit S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Nachname mit S
Pia Greiten
Athleten Deutschland e.V.
Nachname mit G
Saal Z
Deutsch
true
Handball
Vermarktung
Medien
Saal X2

Auf dem Weg zur Heim-WM2027 – Wo steht der Handball 20 Jahre nach dem Wintermärchen?

Mark Schober
Deutscher Handball Bund
Nachname mit S
Gernot Bauer
Seven.One Sports
Nachname mit B
Robert Müller von Vultejus
Sportfive
Nachname mit V
Saal X2
Deutsch
false
Marketing & Kommunikation
Medien
Saal X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Nachname mit F
Saal X3
Englisch
false
Digitalisierung
Sport-Tech
Vermarktung
Marketing & Kommunikation
Medien
Saal X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Nachname mit G
Patrick Kettenbach
DAZN
Nachname mit K
Saal X3
Englisch
false
Digitalisierung
KI
Sport-Tech
Fußball
Medien
Saal X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
FC Sevilla
Nachname mit C
Saal X1
Englisch
false
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