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Medien

Medien sind das Rückgrat des modernen Sports – ständig in Bewegung, ständig im Wandel. Streaming, Creator-Economy und KI verändern die Branche rasant. 2026 steht für Echtzeit, Personalisierung und neue Plattformstrategien. Wie sieht das Sporterlebnis der Zukunft aus?
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Medien
Fußball
Vermarktung
Saal X1

Der neue Bundesliga Medienkosmos: Bilanz und Perspektive

Roman Schade
DFL
Nachname mit S
Marcus Beisiegel
DFL
Nachname mit B
Hans Gabbe
Sky
Nachname mit G
Holger Enßlin
Commercial Sports Media
Nachname mit E
Saal X1
Deutsch
false
Handball
Vermarktung
Medien
Saal X2

Auf dem Weg zur Heim-WM2027 – Wo steht der Handball 20 Jahre nach dem Wintermärchen?

Mark Schober
Deutscher Handball Bund
Nachname mit S
Gernot Bauer
ProSiebenSat.1
Nachname mit B
Robert Müller von Vultejus
SPORTFIVE
Nachname mit V
Pascal Hens
TV-Experte
Nachname mit H
Saal X2
Deutsch
false
Marketing & Kommunikation
Medien
Saal X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Nachname mit F
Marco Castellaneta
Juventus Football Club
Nachname mit C
Saal X3
Englisch
false
Digitalisierung
Sport-Tech
Vermarktung
Marketing & Kommunikation
Medien
Saal X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Nachname mit G
Saal X3
Englisch
false
Digitalisierung
KI
Sport-Tech
Fußball
Medien
Saal X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
FC Sevilla
Nachname mit C
Saal X1
Englisch
false
Marketing & Kommunikation
Vermarktung
Digitalisierung
Medien
Saal X3

Juventus Creator Lab: Inside a Football Club’s Content Revolution

Marco Castellaneta
Juventus Football Club
Nachname mit C
Saal X3
Englisch
false
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