Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Speaker:

Justin Gupta

Head of Broadcast & Video Ads

Google

Patrick Kettenbach

Head of Business Planning Central Europe

DAZN

Digitalisierung

Sport-Tech

Vermarktung

Marketing & Kommunikation

Saal X3

Über die Session:

Live sports remains TV’s most valuable appointment viewing — but digitisation brings both challenges and new revenue potential. This session explores how Google helps broadcasters move to programmatic, digital-first models that combine scale with precision.

Sprache: Englisch

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Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Speaker:

Über die Session:

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