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Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup
Speaker:
Justin Gupta
Head of Broadcast & Video Ads
Google
Nachname mit G
Über die Session:
Live sports remains TV’s most valuable appointment viewing — but digitisation brings both challenges and new revenue potential. This session explores how Google helps broadcasters move to programmatic, digital-first models that combine scale with precision.
Sprache: Englisch
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