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Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Speaker:

Justin Gupta
Head of Broadcast & Video Ads
Google
Lastname with G
Patrick Kettenbach
Head of Business Planning Central Europe
DAZN
Lastname with K
Digitalization
Sports Tech
Commercialization
Marketing & Communication
Stage X3

About the session:

Live sports remains TV’s most valuable appointment viewing — but digitisation brings both challenges and new revenue potential. This session explores how Google helps broadcasters move to programmatic, digital-first models that combine scale with precision.

Language: English

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