National, International, Digital: How the DFL is Revamping its Marketing Strategy

Whether it's national media rights distribution, the digital development of the league, or international business, the commercial activities of the Bundesliga are now virtually inseparable. A new distribution and digital unit, a wholly owned subsidiary of the DFL, will bundle all media rights, moving image content, and commercial partnerships, among other things. Why does this make sense, and what impact will this step have on the future of Bundesliga marketing?

Language: German