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Media

Media is the backbone of modern sports—constantly in motion, constantly changing. Streaming, the creator economy, and AI are rapidly transforming the industry. 2026 stands for real-time, personalization, and new platform strategies. What will the sports experience of the future look like?
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Economy & Society
Media
Stage Z

Visions for the Future of German Sport: What Sport in Germany Is – and What It Could Be

Dr. Christiane Schenderlein
Federal Republic of Germany
Lastname with S
Christine Strobl
ARD
Lastname with S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Lastname with S
Pia Greiten
Athleten Deutschland e.V.
Lastname with G
Stage Z
German
true
AI
Football
Sports Tech
Media
Digitalization
Floor Y - Masterclasses

AI game changer: How HBL & S04 transform media relations into measurable impact

Marc Siekmann
FC Schalke 04
Lastname with S
Frank Leibmann
DAIKIN Handball-Bundesliga
Lastname with L
Moritz Bartling
Teamnext
Lastname with B
Floor Y - Masterclasses
German
false
Media
Economy & Society
Marketing & Communication
Commercialization
Floor Y - Masterclasses

Olympic exotics: When new sports take centre stage

Speakers for this slot will follow shortly.
Floor Y - Masterclasses
German
false
Marketing & Communication
Media
Stage X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Lastname with F
Stage X3
English
false
Digitalization
Sports Tech
Commercialization
Marketing & Communication
Media
Stage X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Lastname with G
Patrick Kettenbach
DAZN
Lastname with K
Stage X3
English
false
Digitalization
AI
Sports Tech
Football
Media
Stage X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
Sevilla FC
Lastname with C
Stage X1
English
false
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