Hack the Feed: Will Training Wear Become the Strongest Sponsoring Asset in the Future?

While jerseys are primarily visible on match days, training photos, reels, and stories dominate the feeds of stars, clubs, and fans almost 24/7. This is one reason why training wear is becoming an increasingly exciting sponsorship product: significantly more affordable than kit sponsorship, yet offering enormous, continuous reach. How do brands and clubs create viral content together? And is training apparel the most attractive sponsorship asset of the future?

Language: German

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