The Agency Model of the Future: Where Sports Can Be a Role Model — and Where There Is Still More to Learn

The demands on modern agencies are shifting radically – driven by emerging technologies, fragmented audiences, and a growing need for measurable impact. How must agencies work for brands and sports rights holders in the future to remain relevant? Which models will prevail – in-housing, co-creation, network structures, or hyper-specialization? A look at tomorrow’s agency model shows why sports is more than just a playing field; it is the blueprint for a new era of collaboration.

Language: German

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