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Emotions from the arena to the asphalt: Sport as a growth driver for automotive brands
Speaker:
Michael Manske
Chief Brand, Marketing & Communications Officer
Polestar
Lastname with M
Roman Franke
Director Marketing
Citroën Germany
Lastname with F
About the session:
From stadiums to the Olympics to the mobility of the future: sport not only arouses emotions, it also creates closeness and brings brands to life. Insights from Polestar and Citroën show how car manufacturers are using sport to win new target groups, strengthen their brand values, and promote sustainable growth.
Language: German
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