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Women’s Sports Are Not a Trend – How Brands Convey Values Through Gymnastics
Speaker:
Xenia Raad
Institutional Affairs & Corporate Communications
Ferrero
Lastname with R
Darja Varfolomeev
Olympic Champion
Rhythmic Gymnastics
Lastname with V
Boris Röder
Head of Corporate Communications
Ursapharm
Lastname with R
Thorsten Weiß
Managing Director
Deutscher Turner-Bund
Lastname with W
About the session:
Gymnastics in particular shows that women's sports are no longer just a trend, but have always been a fundamental part of the DNA. In the panel discussion, experts will discuss how brands in gymnastics combine sporting passion with social responsibility. How precision, expression, and team spirit become strong, visible values. And why purpose-driven partnerships in gymnastics achieve much more than mere brand presence.
Language: German
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