The Intersection of Sport, Lifestyle, and Culture: Forge Deeper Customer Bonds

Zalando is focusing on Sports as a key element of its broader strategy to build a pan-European e-commerce ecosystem for fashion and lifestyle. Their goal is to create a specialised and compelling experience that makes Zalando the first place people think of for sports. Beyond the digital experience, they connect with sports culture and customers in an authentic way through key partnerships, such as DFB, BMW Berlin-Marathon, and LAAX Open. This talk shares experience on connecting sports, lifestyle, and culture to build deeper connections with millions of customers across Europe.

Language: English