Sessions

Here you will find an overview of our sessions

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Football
Commercialization
Media
Stage Z

National, International, Digital: How the DFL is Revamping its Marketing Strategy

Steffen Merkel
DFL
Lastname with M
Stage Z
German
true
Football
Stage Z

Strategy, Structure, Brand: How the DFB Reinvented itself and what that Means for the Future

Holger Blask
Chairman of the Management Board, DFB GmbH & Co. KG
Lastname with B
Stage Z
German
true
Economy & Society
Stage X3

The Rise of New Sports: Visions, Growth and Sustainable Business Models

Marco Sautner
Infront Germany
Lastname with S
David Serrahima
Premier Padel
Lastname with S
Moritz Fürste
Hyrox
Lastname with F
David Fischer
Icon League
Lastname with F
Stage X3
English
true
Sponsorship & Brands
Commercialization
Marketing & Communication
Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Höld
Puma
Lastname with H
Christian Toetzke
Hyrox
Lastname with T
Stage Z
German
true
Football
Commercialization
Economy & Society
Stage X2

Game-Changers Rising: Capital, Vision & the New Power of Women’s Football

Verena Pausder
FC Viktoria Berlin Women
Lastname with P
Kara Nortman
Monarch Collective & Angel City FC
Nachname mit N
Stage X2
English
true
Football
Economy & Society
Stage Z

Ready for FIFA WC 2026: Key Lessons and Insights from Leading the NY/NJ World Cup Host Region

Tammy Murphy
FIFA World Cup 2026
Lastname with M
Stage Z
English
true
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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