Sessions

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Economy & Society
Stage Z

Visions for the Future of German Sport: What Sport in Germany Is – and What It Could Be

Dr. Christiane Schenderlein
Federal Republic of Germany
Lastname with S
Christine Strobl
ARD
Lastname with S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Lastname with S
Stage Z
German
true
Football
Stage X2

Internationalisation, Innovation, Investments: How US and European Clubs are Planning their Future

Jeff Berding
FC Cincinnati
Nachname mit B
Tim Jost
TSG Hoffenheim
Lastname with J
Oliver Bierhoff
FINVIA Sports
Lastname with B
Stage X2
English
true
Sports Tech
Tech-Park

Racing ahead: How Aston Martin uses Sensor Technology to measure Sponsorship ROI in Formula 1

Matt Roberts
Aston Martin Aramco Formula One Team
Lastname with R
Tech-Park
English
true
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the arena to the asphalt: Sport as a growth driver for automotive brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Economy & Society
Stage X3

The Rise of New Sports: Visions, Growth and Sustainable Business Models

Marco Sautner
Infront Germany
Lastname with S
David Serrahima
Premier Padel
Lastname with S
Moritz Fürste
Hyrox
Lastname with F
Stage X3
English
false
Sponsorship & Brands
Economy & Society
Stage X3

Elegance meets attitude – What brands can achieve with gymnastics

Alfons Hölzl
Deutscher Turner-Bund
Lastname with H
Xenia Raad
Ferrero
Lastname with R
Stage X3
German
false
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