Back to overview

Ready for FIFA WC 2026: Key Lessons and Insights from Leading the NY/NJ World Cup Host Region

Speaker:

Tammy Murphy
Chair of the NY/NJ Host Committee
FIFA World Cup 2026
Lastname with M
Philip D. Murphy
Gouverneur
New Jersey
Lastname with M

About the session:

Get an insider view on how the NY/NJ region is preparing for the largest FIFA World Cup in history. This talk shows how the Host Committee is delivering an unforgettable fan experience while creating lasting impact for communities and culture, and opening strategic opportunities for partners and sponsors beyond the tournament. And uncovers the political vision, strategic choices, and long-term opportunities behind hosting one of the world’s most influential mega-events.

Language: English

More Sessions

Football
Sponsorship & Brands
Stage Z

Brand Meets Myth: How FC Bayern and Adidas Are Shaping the Future of Football

Bjørn Gulden
Adidas
Lastname with G
Jan-Christian Dreesen
FC Bayern München
Lastname with D
Stage Z
true
Football
Media
Stage Z

Leading the Game: How UEFA Is Shaping the Future of Global Football Marketing

Guy-Laurent Epstein
UEFA
Lastname with E
Stage Z
true
Football
Commercialization
Stage Z

How Many Millions Are BVB Missing for the Championship? The Future Strategy of the New CEO

Carsten Cramer
Borussia Dortmund
Lastname with C
Stage Z
true
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.