Back to overview

Top-Tier European Competition or National Cultural Institution – What Does the Bundesliga Want to Be?

Speaker:

Alexander Wehrle
Chairman of the Board
VfB Stuttgart
Lastname with W
Oke Göttlich
President
FC St. Pauli
Lastname with G
Oliver Leki
Chief Financial Officer, Organization & Marketing
SC Freiburg
Lastname with L
Stage Z

About the session:

50+1 and fan participation: anchors of identity or barriers to investment? Are deep regional roots and global audiences inherently contradictory? Which elements of the Bundesliga are non-negotiable—even at the cost of revenue and trophies? And which decisions are being deferred because of a hesitation to confront these conflicting goals? Does the Bundesliga need a new sense of self for the future?

Language: German

More Sessions

Football
Stage Z

Top-Tier European Competition or National Cultural Institution – What Does the Bundesliga Want to Be?

Alexander Wehrle
VfB Stuttgart
Lastname with W
Oke Göttlich
FC St. Pauli
Lastname with G
Oliver Leki
SC Freiburg
Lastname with L
Stage Z
false
Football
Commercialization
Media
Stage Z

National, International, Digital: How the DFL is Revamping its Marketing Strategy

Steffen Merkel
DFL
Lastname with M
Stage Z
true
Football
Stage Z

Strategy, Structure, Brand: How the DFB Reinvented itself and what that Means for the Future

Holger Blask
Chairman of the Management Board, DFB GmbH & Co. KG
Lastname with B
Stage Z
true
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.