Back to overview

Structures, Finances, Talents: How Will German Football Remain Competitive?

Speaker:

Marc Lenz
Managing Director
DFL
Lastname with L
Sami Khedira
World Champion
TV Expert
Lastname with K
Andreas Rettig
Sports Director
DFB
Lastname with R
Markus Krösche
Sports Director
Eintracht Frankfurt
Lastname with K
Stage Z

About the session:

Declining talent permeability, increasing competitive pressure from international MCO structures, and a complex regulatory environment—German soccer needs an update. How can it make the leap back to the top of European football? The DFB, DFL, and clubs are working on new solutions: from smarter regulation and financial competitiveness to a fresh approach to talent development. This panel will show how the restart can succeed – and why 2026 could be a game changer for German football.

Language: German

More Sessions

Football
Sponsorship & Brands
Stage Z

Brand Meets Myth: How FC Bayern and Adidas Are Shaping the Future of Football

Bjørn Gulden
Adidas
Lastname with G
Jan-Christian Dreesen
FC Bayern München
Lastname with D
Stage Z
true
Football
Media
Stage Z

Leading the Game: How UEFA Is Shaping the Future of Global Football Marketing

Guy-Laurent Epstein
UEFA
Lastname with E
Stage Z
true
Football
Commercialization
Stage Z

How Many Millions Are BVB Missing for the Championship? The Future Strategy of the New CEO

Carsten Cramer
Borussia Dortmund
Lastname with C
Stage Z
true
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.