You will find the complete program (with timings) and your personal program planner in the SPOBIS Conference App.

Sessions

Here you will find an overview of our sessions

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Football
Commercialization
Media
Stage Z

National, International, Digital: How the DFL is Revamping its Marketing Strategy

Steffen Merkel
DFL
Lastname with M
Stage Z
German
true
Economy & Society
Media
Stage Z

Visions for the Future of German Sport: What Sport in Germany Is – and What It Could Be

Dr. Christiane Schenderlein
Federal Republic of Germany
Lastname with S
Christine Strobl
ARD
Lastname with S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Lastname with S
Pia Greiten
Athleten Deutschland e.V.
Lastname with G
Stage Z
German
true
Football
Stage Z

Strategy, Structure, Brand: How the DFB Reinvented itself and what that Means for the Future

Dr. Holger Blask
Chairman of the Management Board, DFB GmbH & Co. KG
Lastname with B
Stage Z
German
true
Sponsorship & Brands
Commercialization
Marketing & Communication
Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Höld
Puma
Lastname with H
Christian Toetzke
Hyrox
Lastname with T
Stage Z
German
true
Football
Stage X2

Europe’s Response to the Premier League – How Leading Clubs Position Themselves in the Global Competition with the Market Leader

Johann Plenge
RB Leipzig
Lastname with P
Giorgio Chiellini
Juventus Football Club
Lastname with C
Pablo Longoria
Olympique Marseille
Lastname with L
Valerio Gori
Atlético Madrid
Lastname with G
Stage X2
English
true
Football
Economy & Society
Stage Z

Ready for FIFA WC 2026: Key Lessons and Insights from Leading the NY/NJ World Cup Host Region

Tammy Murphy
FIFA World Cup 2026
Lastname with M
Philip D. Murphy
New Jersey
Lastname with M
Stage Z
English
true
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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Our hotel recommendation with special conditions
Altes Hafenamt
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