Europe’s Response to the Premier League – How Leading Clubs Position Themselves in the Global Competition with the Market Leader

Speaker:

Johann Plenge

Managing Director

RB Leipzig

Giorgio Chiellini

Director of Football Strategy

Juventus Football Club

Pablo Longoria

President

Olympique Marseille

Valerio Gori

Chief Marketing Officer

Atlético Madrid

Football

Stage X2

About the session:

The Premier League has set benchmarks for value creation, international expansion, commercialization, and entertainment appeal for many years. However, Europe’s other top leagues and their clubs are far from standing still. The Bundesliga, Serie A, La Liga, and Ligue 1 each pursue distinct strategic paths to remain competitive across financial, media, and sporting dimensions – shaped by different market contexts, governance models, and brand identities. Can Europe collectively build a viable alternative to the Premier League?

Language: English

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Europe’s Response to the Premier League – How Leading Clubs Position Themselves in the Global Competition with the Market Leader

Speaker:

About the session:

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