Europe’s Response to the Premier League – How Leading Clubs Position Themselves in the Global Competition with the Market Leader

The Premier League has set benchmarks for value creation, international expansion, commercialization, and entertainment appeal for many years. However, Europe’s other top leagues and their clubs are far from standing still. The Bundesliga, Serie A, La Liga, and Ligue 1 each pursue distinct strategic paths to remain competitive across financial, media, and sporting dimensions – shaped by different market contexts, governance models, and brand identities. Can Europe collectively build a viable alternative to the Premier League?

Language: English

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