You will find the complete program (with timings) and your personal program planner in the SPOBIS Conference App.

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Sessions 2026

Here you will find an overview of our sessions

Topics

Media

Commercialization

eSports

Legal

Ticketing

Music & Entertainment

Fashion

Economy & Society

Marketing & Communication

Sponsorship & Brands

Digitalization

Handball

Football

Sports Tech

Stages

Floor Y - Masterclasses

Tech-Park

Stage Z

Stage Y7

Stage X3

Stage X2

Stage X1

Speakers

Language

German

English

Speaker

Niels Trenktrog

Sascha Steinbrück

Jan Borgmann

Pauline Frese

Dr. Michael Welling

Christoph Koeberlin

Christian Koke

Julia Martin

Timm Jäger

Peter Görlich

Nikolai Kube

Nils Unterharnscheidt

Florian Lange

Afram Kakur

Tobias Fernau

Charlotte Stenzel

Kerstin Zerbe

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

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Football

Commercialization

Media

Stage Z

National, International, Digital: How the DFL is Revamping its Marketing Strategy

Steffen Merkel

DFL

Lastname with M

Stage Z

German

true

Economy & Society

Media

Stage Z

Visions for the Future of German Sport: What Sport in Germany Is – and What It Could Be

Dr. Christiane Schenderlein

Federal Republic of Germany

Lastname with S

Christine Strobl

ARD

Lastname with S

Christian Seifert

Dyn I Stiftung Deutsche Sporthilfe

Lastname with S

Pia Greiten

Athleten Deutschland e.V.

Lastname with G

Stage Z

German

true

Football

Sponsorship & Brands

Stage Z

Brand Meets Myth: How FC Bayern and Adidas Are Shaping the Future of Football

Bjørn Gulden

Adidas

Lastname with G

Jan-Christian Dreesen

FC Bayern München

Lastname with D

Stage Z

German

true

Football

Stage Z

Strategy, Structure, Brand: How the DFB Reinvented itself and what that Means for the Future

Dr. Holger Blask

Chairman of the Management Board, DFB GmbH & Co. KG

Lastname with B

Stage Z

German

true

Sponsorship & Brands

Commercialization

Marketing & Communication

Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Hoeld

Puma

Lastname with H

Christian Toetzke

Hyrox

Lastname with T

Stage Z

German

true

Football

Stage X2

Europe’s Response to the Premier League – How Leading Clubs Position Themselves in the Global Competition with the Market Leader

Johann Plenge

RB Leipzig

Lastname with P

Pablo Longoria

Olympique Marseille

Lastname with L

Valerio Gori

Atlético Madrid

Lastname with G

Stage X2

English

true

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Arrival

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/en/visit/arrival

Arrival via train

View offer

Hotels & Accommodations

Our hotel recommendation with special conditions

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Altes Hafenamt

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Andy Fletcher

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Markus Rejek

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Jörg von Appen

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Dr. André Soldner

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Prof. Dr. Peter W. Heermann

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Matthew Glynn

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Brandi Chastain

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Rolf Lange

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Kai Rippe

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Moritz Fürste

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Roman Franke

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Xenia Raad

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Matt Beadle

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Anna Maria Baccaro

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Cosma von Haacke

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Conan Furlong

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Raphael Honigstein

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Christina Rann

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Aydan Özoğuz

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Carsten Cramer

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Pablo Longoria

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Guy-Laurent Epstein

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Alexander Wehrle

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Marc Kosicke

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Oliver Bierhoff

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Dr. Christiane Schenderlein

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Michael Manske

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Caroline McGuckian

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Victor Guevara

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Christian Toetzke

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Arthur Hoeld

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Oke Göttlich

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Bernd Neuendorf

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Julia Möhn

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Thomas Wehner

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Christine Strobl

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Stefan Mennerich

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David Kuczek

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Rob Mitchell

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Kara Nortman

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Verena Pausder

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Henning Bindzus

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Tammy Murphy

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Philip D. Murphy

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Kay Cossington

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Dr. Alfons Hölzl

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Dominik Beier

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Ram Parimi

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Michael Meeske

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Christian Kothe

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Maren Schirmer

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Peter Görlich

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Manuel Köppl

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Jon Ridgeon

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Jochen Röttgermann

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Patrick Fischer

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Johann Plenge

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Marco Sautner

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Timm Jäger

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Justin Gupta

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Arnaud Hanset

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Daniela Bauer

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Dr. Holger Blask

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Christian Holzer

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Karsten Petry

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Christian Seifert

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Matt Roberts

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Emily Heath

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Felix Kroos

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Andreea Koenig

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Paul Barber

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Richard Motzkin

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Jens Brämer

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Marina Storti

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Tobias Freundlieb

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Kelsey Brockway

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Aitor Jiménez Villar

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Jara Cisneros

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Achim Ittner

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Mark Schober

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Frank Bohmann

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Iris Cordoba Mondejar

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Sonya Kondratenko

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Leonardo Giammarioli

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Francesco Calvo

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Henning Strauss

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Omer Atesmen

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Jeff Berding

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Stuart Ramsey

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Marco Castellaneta

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David Lehanski

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Steffen Merkel

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Marc Lenz

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