Sponsorship & Brands

Target groups change, values shift, expectations rise. Today, brands must take a stand. Sponsorship has long been more than just a logo on a jersey: it's about storytelling, impact, and genuine experiences. Which strategies create lasting loyalty and genuine closeness to communities?

Stages

Floor Y - Masterclasses

Tech-Park

Stage Z

Stage Y7

Stage X3

Stage X2

Stage X1

Speakers

Language

German

English

Speaker

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

Volker Greiner

Gerd Voss

Samir Kizaoui

Tommy Kempert-Gmür

Maximilian Madeja

Meira Werner

Prof. Dr. Jan F. Orth

Prof. Dr. Jürgen Mittag

Stephanie Schwartz

Christoph Holstein

Emanuel Odiase

Florian Winter

Nina Meinke

Giuseppe Lumia

Fabian Ziemer

Alexander Schwan

Charlie Lambropoulos

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Sponsorship & Brands

Stage X1

From Courtside to Curbside: Designing World-Class Service Experiences with SIXT and the Lakers

Kelsey Brockway

LA Lakers

Lastname with B

Tobias Freundlieb

Sixt

Lastname with F

Stage X1

English

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Sponsorship & Brands

Stage X3

The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring

Lorenz Beringer

Lobeco

Lastname with B

Prof. Dr. Sascha L. Schmidt

WHU - Otto Beisheim School of Management

Lastname with S

Dr. Henning Stiegenroth

German Telekom

Lastname with S

Stage X3

German

false

Sponsorship & Brands

Economy & Society

Marketing & Communication

Stage X3

Sport as a Brand Stage: Strategies, Objectives, and Impact of Top Brands

Gerd Voss

Volkswagen

Lastname with V

Volker Greiner

Emirates

Lastname with G

Rolf Lange

EDEKA

Lastname with L

Merle A. Meier-Holsten

Deutsche Bank

Lastname with M

Stage X3

German

false

Sponsorship & Brands

Marketing & Communication

Commercialization

Stage X3

The Agency Model of the Future: Where Sports Can Be a Role Model — and Where There Is Still More to Learn

Kai Rippe

SPORTFIVE

Lastname with R

Dominic Czaja

DOJO

Lastname with C

Robert Zitzmann

Jung von Matt SPORTS

Lastname with Z

Stage X3

German

false

Sponsorship & Brands

Stage X3

Beer and Sports: How Corona, Stella Artois, and More Are Celebrating with Sports Fans

Arnaud Hanset

AB InBev

Lastname with H

Stage X3

English

false

Sponsorship & Brands

Stage X1

Hack the Feed: Will Training Wear Become the Strongest Sponsoring Asset in the Future?

Christian Kothe

SPORTFIVE

Lastname with K

Matthias Tillmann

FC Schalke 04

Lastname with T

Tobias Ragge

HRS Group

Lastname with R

Stage X1

German

false

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Arrival

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/en/visit/arrival

Arrival via train

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Hotels & Accommodations

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Ingo Klein

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Fabian Veit

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Nils Trott

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Maren Huth

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Dirk Weipert

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Jan Dreisbach

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Jona Stachelhaus

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Matthias Lahr

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Maximilian Finke

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Christian Missy

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Saskia Lang

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Mario Lucan

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Hauke Albers

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Andreas Narozny

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Emily Bessoir

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Sonja Greinacher

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Philipp Masurat

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Jonas Schlevogt

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Bastian Zuber

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Till Dietrich

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Oliver Hicks

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Jonas Boldt

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Christoph Nestelberger

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Pascal Beij

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Julien Wegener

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Hannes Glässer

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Julien Keibel

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Michael Rap

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Mareike Philippi

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Julian Gooßes

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Florian Demnitz

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Anja Lüthi

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Fabio Jetses

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Franziska Schewe

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Carsten Voßkühler

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Thomas Riedel

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Niko Backspin

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Johanna Mühlbeyer

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Thorsten Weiß

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Julio Carandini

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Manu Thiele

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Jan-Christian Dreesen

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Bjørn Gulden

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Holger Enßlin

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Nils Hachmann

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Jannik Kirchner

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Laura Ludwig

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Maikel Oettle

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Michael Naversnik

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Julius Thole

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Tobias Jung

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Max Sorst

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Christian Clemens

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Niko Kappel

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Lars Lamade

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Christian Weinberger

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Carsten Wohlrath

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Luca Maibaum

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Andreas Luthe

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Roman Schade

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Maurits Schön

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Henning Feindt

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Merle A. Meier-Holsten

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Thorsten Storm

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Jonathan Kuban

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Dr. Kostja von Keitz

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Benedikt Alt

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Andrew Ryan

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Hans Gabbe

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Marcus Beisiegel

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Matthias Killing

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Markus Krösche

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Axel Schulz

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Tanja Roth

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Andreas Rettig

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Stefan Schuster

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Thomas Harsch

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Sami Khedira

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Boris Röder

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Kevin Kühnert

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Axel Hellmann

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Volker Greiner

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Gerd Voss

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Samir Kizaoui

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Tommy Kempert-Gmür

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Maximilian Madeja

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Meira Werner

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Prof. Dr. Jan F. Orth

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Prof. Dr. Jürgen Mittag

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Stephanie Schwartz

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Christoph Holstein

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Emanuel Odiase

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Florian Winter

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Nina Meinke

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Giuseppe Lumia

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Fabian Ziemer

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Alexander Schwan

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Charlie Lambropoulos

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Peter Dennis

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Christopher Brüggemann

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