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Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.
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Sponsorship & Brands
Marketing & Communication
Fashion
Economy & Society
Stage X1

The Intersection of Sport, Lifestyle, and Culture: Forge Deeper Customer Bonds

Matthew Glynn
Zalando
Lastname with G
Stage X1
English
false
Marketing & Communication
Fashion
Music & Entertainment
Economy & Society
Stage X1

Culture, Communities, Collaborations: How Clubs Create Real Differentiation With Identity

Nils Unterharnscheidt
Societas
Lastname with U
Stage X1
German
false
Football
Digitalization
Marketing & Communication
Stage X1

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher
Liverpool FC
Lastname with F
Paul Strafford
Liverpool FC
Lastname with S
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the Arena to the Asphalt: Sport as a Growth Driver for Automotive Brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Marketing & Communication
Music & Entertainment
Commercialization
Stage X3

Embracing Innovation and Moving Beyond Tradition: How World Athletics take the Sport to the next Level

Jon Ridgeon
World Athletics
Lastname with R
Stage X3
English
false
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20355 Hamburg
https://www.cch.de/en/visit/arrival
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