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Embracing Innovation and Moving Beyond Tradition: How World Athletics take the Sport to the next Level

Speaker:

Jon Ridgeon
CEO
World Athletics
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Marketing & Communication
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About the session:

World Athletics CEO Jon Ridgeon shows how the Pioneering Change Strategy is Rethinking the Sport: with Innovation as a Central Pillar – from faster, more exciting events such as the Ultimate Championship to digital formats such as RUN X – a new era of athletics is dawning.

Language: English

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