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Embracing Innovation and Moving Beyond Tradition: How World Athletics take the Sport to the next Level
Speaker:
Jon Ridgeon
CEO
World Athletics
Lastname with R
About the session:
World Athletics CEO Jon Ridgeon shows how the Pioneering Change Strategy is Rethinking the Sport: with Innovation as a Central Pillar – from faster, more exciting events such as the Ultimate Championship to digital formats such as RUN X – a new era of athletics is dawning.
Language: English
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