← Back to overview

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Speaker:

Andy Fletcher
Vice President of Products & Proposition
Liverpool FC
Lastname with F
Paul Strafford
Director of Media Technology
Liverpool FC
Lastname with S
Football
Digitalization
Marketing & Communication
Stage X1

About the session:

An interactive deep-dive into the technologies and workflows that allow LFC to operate as a global sport and entertainment property — and why this approach is essential for clubs seeking sustainable fan engagement and business growth.

Language: English

‍

More Sessions

Handball
Marketing & Communication
Commercialization
Stage X1

From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization

Frank Bohmann
Handball-Bundesliga
Lastname with B
Andreas Heyden
Dyn Media
Lastname with H
Axel Balkausky
ARD
Lastname with B
Stage X1
false
Sponsorship & Brands
Stage X1

Hack the Feed: Will Training Wear Become the Strongest Sponsoring Asset in the Future?

Christian Kothe
Sportfive Germany
Lastname with K
Matthias Tillmann
FC Schalke 04
Lastname with T
Tobias Ragge
HRS Group
Lastname with R
Stage X1
false
Sponsorship & Brands
Marketing & Communication
Commercialization
Stage X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr
Milwaukee Bucks
Lastname with T
Stage X1
false
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Arrival
Hotel
FAQ
Volunteers
Press
Arrival
Location
CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
Arrival via train
Hotels & Accommodations
Our hotel recommendation with special conditions
Altes Hafenamt
About usContactFAQTerms & ConditionsCancellation policyPrivacy policyLegal Notice