You will find the complete program (with timings) and your personal program planner in the SPOBIS Conference App.

Sessions

Here you will find an overview of our sessions

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AI
Sponsorship & Brands
Stage X3

The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring

Lorenz Beringer
Lobeco
Lastname with B
Prof. Dr. Sascha L. Schmidt
WHU - Otto Beisheim School of Management
Lastname with S
Dr. Henning Stiegenroth
German Telekom
Lastname with S
Stage X3
German
false
Sponsorship & Brands
Economy & Society
Marketing & Communication
Stage X3

Sport as a Brand Stage: Strategies, Objectives, and Impact of Top Brands

Gerd Voss
Volkswagen
Lastname with V
Volker Greiner
Emirates
Lastname with G
Rolf Lange
EDEKA
Lastname with L
Merle A. Meier-Holsten
Deutsche Bank
Lastname with M
Stage X3
German
false
Commercialization
Marketing & Communication
Economy & Society
Tech-Park

Fan Engagement: What Fans Really Want and What Clubs Make of It

Sebastian Rohloff
HUDDLE.sport
Lastname with R
Maximilian Madeja
SLC Management
Lastname with M
Tech-Park
German
false
Sports Tech
Tech-Park

Innovation, Reach, Business: How New Sporting Events Become International Brands

David Klemperer
PRG
Lastname with K
Thomas Harsch
Freestyle Chess
Lastname with H
Christian Clemens
Icon League
Lastname with C
Tech-Park
German
false
Football
Commercialization
Marketing & Communication
Stage X2

Winning the Brand Race: Positioning Strategies for Teams in Icon & Baller League

Felix Kroos
Einfach mal Luppen
Lastname with K
Meira Werner
Eintracht Spandau
Lastname with W
Samir Kizaoui
Sportfive
Lastname with K
Thorsten Storm
The Pack FC (Icon League)
Lastname with S
Jannik Kirchner
DNA Athletics
Lastname with K
Stage X2
German
false
Sports Tech
Tech-Park

Driving Measurably More Stadium Attendance in Women’s Football with Multi-Channel Campaigns

Christopher Brüggemann
Adsquare
Lastname with B
Michael Fritz
Broadaly
Lastname with F
Tech-Park
German
false
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