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Driving Measurably More Stadium Attendance in Women’s Football with Multi-Channel Campaigns
Speaker:
Christopher Brüggemann
Senior Sales Manager
Adsquare
Lastname with B
Michael Fritz
Co-Founder & Managing
Broadaly
Lastname with F
About the session:
How does 1. FC Union Berlin reach new audiences for women’s football? This case study demonstrates how data-driven marketing activities across DOOH, audio, and retail media measurably increase reach and ticket sales.
Language: German
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