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Adidas Gaming: For the Next Generation of Sports

Speaker:

Thomas Wehner
Global Head of Adidas Gaming
Adidas
Lastname with W
Sports Tech
Tech-Park

About the session:

Gaming isn't just a leisure activity – it's shaping the culture of the next generation. In this presentation, Adidas shows how it's using the digital space to connect with the communities of tomorrow. Learn how the German sports company established gaming as a stand-alone business model, reaching and engaging hundreds of millions of players worldwide.

Language: English

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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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Altes Hafenamt
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