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Olympic exotics: When new sports take centre stage

Speaker:

Speakers to be announced soon
Media
Economy & Society
Marketing & Communication
Commercialization
Floor Y - Masterclasses

About the session:

Demonstration sports and new sports are shaping the Olympic stage, creating visibility for culture, innovation and young target groups. Using examples such as HYROX and 3x3 basketball, the masterclass shows how host countries strategically use sports and what opportunities arise for internationalisation, sponsorship and media. The aim is to discuss success factors, risks and Hamburg's potential for future games

Language: German

Speakers to be announced soon

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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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Hotels & Accommodations
Our hotel recommendation with special conditions
Altes Hafenamt
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