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Olympic Exotics: When New Sports Take Centre Stage
Speaker:
Christoph Holstein
State Councillor of the Ministry of the Interior
Free and Hanseatic City of Hamburg
Lastname with H
Stephanie Schwartz
Breakdancer
Athlete
Lastname with S
Prof. Dr. Jürgen Mittag
Professor
German Sport University Cologne
Lastname with M
Moritz Fürste
Co-Founder & CMO
Hyrox
Lastname with F
Nils Hachmann
Former National Player
Flag Football
Lastname with H
About the session:
New sports are reshaping the Olympic idea and its perception. How do Breaking, Flag Football, or HYROX become new stages for culture, gender equality, innovation, and young audiences in the Olympic context? What opportunities arise for media, sponsors, and host cities – and what risks follow after the hype? What are the challenges and opportunities for national federations when a sport is designated as Olympic? This masterclass explores these questions as a pathway to added value and opportunity for Hamburg as a future host city.
Language: German
Masterclasse present by Hamburg State Sports Office
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